Chrysler's Low Cost Car Experiment

chryslers low cost car experiment

The rise of low-cost cars has captured our attention at TTAC for more than just our love of obscure cars. With mainstream brands being hollowed out in Europe, low-cost cars are becoming the new default choice for the 99 percent, and making them profitably presents an even greater challenge. While Dacia and Datsun get a lot of attention around here, we have to give credit to Chrysler for their novel approach to the low-cost car, long before the Sandero was even a glimmer in James May’s eye. The Chrysler CCV, shown above, was Chrysler’s attempt at building a low-cost car that eventually died in the midst of the Daimler-Chrysler merger. While most low-cost cars have their roots in existing mainstream cars, the CCV was a radically different proposition. Everything about the CCV was designed with the low-cost mantra in mind.

The car’s body panels were made via injection molding with a specially-designed resign. The four pieces could be colored from the get-go, eliminating the need for a paint shop, saving hundreds of millions of dollars. The production process was similarly designed for simplicity and cost-effectiveness. Only four basic panels were needed, in addition to the doors, hood and canvas roof, all of which were anchored to a steel frame. Adhesive was used instead of hardware, save for four bolts.

The body panels were designed to be recyclable as well. A CCV required 25 percent of the parts that a comparable 1998 Neon used, and took 6 hours to build, versus 19 for a Neon. Power came from a two-cylinder air-cooled engine, designed for simplicity and ease of maintenance. While 50 mpg was expected, the engine only produced 25 horsepower and 60 mph came in an estimated 25 seconds. And all for the rock bottom price of $6,000.

Sound too good to be true? The CCV died a quiet death shortly after its public introduction, apparently the victim of Daimler’s veto. The CCV’s one saving grace may have been not making it into production; the Tata Nano, which is similar in concept, ended up flopping in its home market of India. According to Citroen enthusiast George Dyke, who wrote an article comparing the CCV with the Citroen 2CV, buyers in the Chinese market that could afford a motor vehicle wanted one with the same creature comforts as mainstream cars, as opposed to basic transportation like the CCV. This sentiment is hardly confined to China, and is doubtlessly a driving force behind the success of “premium” low-cost cars like the Dacias, which offer most of the features of a comparable Renault for significantly less money.

Of course, no Dacia has ever gone on display at the MoMA.

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  • HPE HPE on Oct 12, 2012

    I remember this concept from when it debuted (1996) and this is the first time I've ever read that Daimler was involved in its cancellation. It was designed specifically for the Chinese market - hence the name CCV, 'China Concept Vehicle' - and was already being reported as DOA in 1997 (i.e. before Daimler arrived on the scene) since the Chinese authorities were pretty unimpressed at the stripped-out, austere nature of the thing.

  • Luke42 Luke42 on Oct 15, 2012

    I'd drive one of those, if it was cheap enough.

  • Garrett They’ve basically screwed Alfa over. Nobody’s going to buy the Tonale. Also, the last Dodge compact vehicle was also a reworked Alfa.
  • Kip65688146 "Everyone is worried about the public stations, but why don't we focus on the low hanging fruit: home charging? "BAM!!!!!!!!!!!!!!!!!!.............This guy gets it!I'll add current battery tech means EV's in their current state are not replacements for ICE Cars & trucks but make a good argument as 2rd or 3rd vehicles in mulit-car households which is hardly a niche market.
  • 2ACL Looking forward to the next part. I didn't like the first generation, but the second-generation was on my radar; I like the low-key, yet elegant styling, and the automotive media raved that the road-handling was significantly cleaned up from its nautical predecessor's. I'd still consider one if a replacement event unexpectedly befell my TL, but developments since have made that something of a long shot.
  • Deanst “Switching to EVs will be end of the Dodge brand. Nobody wants EVs.”Tesla, a brand which only sells EVs, is the number 1 luxury vehicle seller in America. But do go on…….
  • Randall Tefft Sundeen Oldsmobile was ALWAYS my favorite GM marque ! I remember as a kid you couldn't walk down the street without tripping on one! In 1977 and 1984 respectively olds sold. Million units, GM's second biggest seller as well as being the test brand for new options (Why take a risk with Cadillac?) The first CLUTCHLESS MANUAL , the first ELECTRIC POWER WINDOWS the first AUTOMATIC not to mention in 1974 the first airbag. Iam fortunate enough to live in a warm climate where old cars are plentiful sadly very few Oldsmobiles. Many features we take for granted were developed by this special brand