Chevrolet's Small Car Sparking Small Car Demand

Bertel Schmitt
by Bertel Schmitt
chevrolet s small car sparking small car demand

Strong demand is spurring Chevrolet to import more Chevrolet Spark minicars from Korea – though Chevrolet won’t release their initial projections or how many Sparks will be imported in the next round.

Chevrolet sold 6,313 Sparks in the first two months it went on sale, surpassing the Smart Fortwo and Scion iQ. The Spark was initially sold in 18 urban markets but is now available nationwide. A strike at GM’s Korean plant put a damper on production, full-scale output has resumed.

Third party projections estimated 27,000 annual sales of the Spark, but GM is on track to exceed that number.

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  • Trail Rated Trail Rated on Oct 13, 2012

    About 4,500 units of the Chevrolet Beat, as they are known here in India, are sold a month and was the 18th highest seller in September. It starts at 7,000 USD pre-tax and 8,700 for the three cylinder diesel version with fixed geometry turbo. Starved of choice in cars, younger Indians will readily put aside the preference for 'Japani Cars' the elders had and prefer American design. On rare occasions in Bangalore's traffic jams, you can see a Daewoo Matiz standing side by side with the Beat and the Chevrolet Spark. The Spark in India is a blander looking appliance car based on a previous version.

  • JLGOLDEN JLGOLDEN on Oct 13, 2012

    I have not noticed any advertising for the Spark, yet it appears that people are discovering them and taking them home to meet the family. I'm actually thrilled that Spark sales are taking off at this rate, and not a sales dud. Great news for the dealers! I can also imagine that GM was cautious with its sales expectations on this model, perhaps treating the Spark as an experiment in this foray into the entry segment.

  • Ravenchris Ravenchris on Oct 13, 2012

    Cheap car low price, the real GM.

  • MRF 95 T-Bird MRF 95 T-Bird on Oct 14, 2012

    I've seen a couple of these in my Queens, NYC neighborhood. A place where there are plenty of Mini's and a few Fist 500. I can see why GM had these sense to bring these here as a small urban runabout though I wish the styling was more retro like a Mini, 500 or new Opel Adam which GM should bring or make here.