Vauxhall Names New Small Car After Opel's Namesake

Derek Kreindler
by Derek Kreindler
vauxhall names new small car after opel s namesake

Even though the Vauxhall Adam is named after its German twin’s founder, the British arm of General Motors felt it necessary to steal the ailing brand’s thunder, and release photos of their new city car – as if stealing production of the Astra wasn’t enough.

The Adam will offer two gasoline and one diesel engine, the most powerful of which tops out at 98 horsepower and 1.4L. The real draw apparently, is the customization aspect, with over 1 million possible trim and paint combinations available, which sounds like an absolute nightmare as far as production and ordering goes.Three basic trim levels, dubbed JAM, GLAM and SLAM are available (yes, really).

Pricing should be in line with the Fiat 500 and Mini Cooper. We’re not getting it, and that’s ok. It looks like a Geely-fied take on the 500 mated with a Citroen DS3, and the Adam SLAM sounds like something that arrives at your door in a plain brown wrapper.

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  • Tstag Tstag on Jul 11, 2012

    GM needs to treat Vauxhall with more respect. Without Vauxhall, Opels market share in Europe would be significantly smaller. Keeping Vauxhalls plant open made sense because they are efficient and that's we're Opel/ Vauxhalls biggest market is. So making Vauxhall call their version of this car the Adam is an insult to the more important and arguably significant part of Opel/ Vauxhall

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    • Tstag Tstag on Jul 12, 2012

      @Type57SC Fine but as Vauxhall has more market share in te uk than. Opel has in any other market then that would be really dumb. Vauxhall should be developed as a premium British brand sitting above Opel in my view now that would be really smart. Opel could sell in the UK and Vauxhall could go global as a premium brand. Given Cadillacs lack of success in W Europe then this would seem a really smart move

  • El scotto El scotto on Jul 11, 2012

    The Adam? I'm waiting for the "and the Ants" special addition. The satellite radio will only play the 80's station. The owner's manual will state: don't drink, don't dance, don't smoke.

  • Beerboy12 Beerboy12 on Jul 11, 2012

    GM should sell it in the US. They need to at least try to compete with the Mini / Fiat 500 crowd and American customers deserve that extra choice. Rant over... Vauxhall to me, have been re-badged Opel's a bit like Holden, Except Holden gets to have a few exciting models of their own... some of those need to come here to the US to... especially the Ute.

  • Adrian Roman Adrian Roman on Jul 12, 2012

    This Adam thing looks very much like a contemporary redesign of the Corsa B from the early 90's.