Vauxhall Names New Small Car After Opel's Namesake
Even though the Vauxhall Adam is named after its German twin’s founder, the British arm of General Motors felt it necessary to steal the ailing brand’s thunder, and release photos of their new city car – as if stealing production of the Astra wasn’t enough.
The Adam will offer two gasoline and one diesel engine, the most powerful of which tops out at 98 horsepower and 1.4L. The real draw apparently, is the customization aspect, with over 1 million possible trim and paint combinations available, which sounds like an absolute nightmare as far as production and ordering goes.Three basic trim levels, dubbed JAM, GLAM and SLAM are available (yes, really).
Pricing should be in line with the Fiat 500 and Mini Cooper. We’re not getting it, and that’s ok. It looks like a Geely-fied take on the 500 mated with a Citroen DS3, and the Adam SLAM sounds like something that arrives at your door in a plain brown wrapper.
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GM needs to treat Vauxhall with more respect. Without Vauxhall, Opels market share in Europe would be significantly smaller. Keeping Vauxhalls plant open made sense because they are efficient and that's we're Opel/ Vauxhalls biggest market is. So making Vauxhall call their version of this car the Adam is an insult to the more important and arguably significant part of Opel/ Vauxhall
The Adam? I'm waiting for the "and the Ants" special addition. The satellite radio will only play the 80's station. The owner's manual will state: don't drink, don't dance, don't smoke.
GM should sell it in the US. They need to at least try to compete with the Mini / Fiat 500 crowd and American customers deserve that extra choice. Rant over... Vauxhall to me, have been re-badged Opel's a bit like Holden, Except Holden gets to have a few exciting models of their own... some of those need to come here to the US to... especially the Ute.
This Adam thing looks very much like a contemporary redesign of the Corsa B from the early 90's.