Geneva Auto Show: The Men Of Volkswagen Strut Their Cars

Bertel Schmitt
by Bertel Schmitt

The Volkswagen Group Night may sound like a swing party holdover from the good old days at VW, but it’s not. It’s the Geneva Motor Show pre-party. Everybody who is somebody must be seen at this event. Cars are also shown. Here they are.

Martin Winterkorn, CEO of Volkswagen of Volkswagen, was the showmaster.

Ulrich Hackenberg, R&D Chief at Volkswagen, showed the Volkswagen study “Cross Coupé with TDI plug-in hybrid”.

Matthias Müller, CEO of Porsche AG, showed the new Boxter.

Picture courtesy Volkswagen

James Muir, CEO of Seat, showed the Toledo Concept.

Stephan Winkelmann, CEO of Lamborghini, showed the new Aventador J.

Wolfgang Dürheimer, CEO of Bentley and Bugatti, showed the new Bugatti Veyron Grand Sport Vitesse.

Dürheimer also showed the new Bentley EXP 9 F.

Winfried Vahland, CEO of Skoda, showed the new Citigo.

Rupert Stadler, CEO of AUDI, showed the new Audi A3.

Wolfgang Schreiber, CEO of Volkswagen Commercial Vehicles, showed the Amarok Canyon concept.

Walter de Silva, design chief and Giorgetto Giugiaro, Head of Italdesign, showed the Brivido.

Picture courtesy Volkswagen




Bertel Schmitt
Bertel Schmitt

Bertel Schmitt comes back to journalism after taking a 35 year break in advertising and marketing. He ran and owned advertising agencies in Duesseldorf, Germany, and New York City. Volkswagen A.G. was Bertel's most important corporate account. Schmitt's advertising and marketing career touched many corners of the industry with a special focus on automotive products and services. Since 2004, he lives in Japan and China with his wife <a href="http://www.tomokoandbertel.com"> Tomoko </a>. Bertel Schmitt is a founding board member of the <a href="http://www.offshoresuperseries.com"> Offshore Super Series </a>, an American offshore powerboat racing organization. He is co-owner of the racing team Typhoon.

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  • MaintenanceCosts Poorly packaged, oddly proportioned small CUV with an unrefined hybrid powertrain and a luxury-market price? Who wouldn't want it?
  • MaintenanceCosts Who knows whether it rides or handles acceptably or whether it chews up a set of tires in 5000 miles, but we definitely know it has a "mature stance."Sounds like JUST the kind of previous owner you'd want…
  • 28-Cars-Later Nissan will be very fortunate to not be in the Japanese equivalent of Chapter 11 reorganization over the next 36 months, "getting rolling" is a luxury (also, I see what you did there).
  • MaintenanceCosts RAM! RAM! RAM! ...... the child in the crosswalk that you can't see over the hood of this factory-lifted beast.
  • 3-On-The-Tree Yes all the Older Land Cruiser’s and samurai’s have gone up here as well. I’ve taken both vehicle ps on some pretty rough roads exploring old mine shafts etc. I bought mine right before I deployed back in 08 and got it for $4000 and also bought another that is non running for parts, got a complete engine, drive train. The mice love it unfortunately.
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