OMG! The Buick Encore Killed The GMC Granite! You Bastards!

Derek Kreindler
by Derek Kreindler
omg the buick encore killed the gmc granite you bastards

While hit rapper Drake may favor Range Rovers as his ride of choice, the may have been talking about the new Buick Encore when he rapped on his hit song “Headlines” You gon hype me up and make me catch a body like that”. The Buick Encore, barely unveiled just 48 hours ago, has generated lots of hype at TTAC, and according to Automotive News, has already “ bodied” a future GM product – the GMC Granite.

The Granite never got past the concept car stage, but plans were set for GMC to bring the car into production using the same underpinnings as the Chevrolet Cruze. The concept had suicide doors and a re-configurable cabin, although those likely wouldn’t have made it to production, lest GM invest substantially in lots of new tooling.

Buick’s Encore seems to have thrown a wrench into the Granite’s plans. Why bother selling the Granite and Encore side-by-side in GMC-Buick showrooms? Furthermore, what kind of brand equity does GMC have with the Granite’s target demographic of (here we go again) young, urban buyers.

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4 of 30 comments
  • Wallstreet Wallstreet on Jan 11, 2012

    Scion xB, anyone ?

  • Ryoku75 Ryoku75 on Jan 11, 2012

    If I wanted a big, fat, melted box I'd go buy a Nissan Cube, at least I could back it up without using any cameras.

  • Buickman Buickman on Jan 11, 2012

    at first I was impressed by the Encore's initial pictures. then I find out it's slightly larger than a frying pan and coming from Korea. keep the damn thing, I'll sell Fords first.

  • Jaje Jaje on Jan 12, 2012

    How does a small subcompact Scion / Soul competitor fit in with the GMC's image of big, heavy duty trucks and their "Professional Grade" tagline? The design looks nice and will likely fit better as a Chevy or even a Buick.