Weekend Weird Crush Update: Kia TAM (EV?) Spotted On The Korean Freeway

Edward Niedermeyer
by Edward Niedermeyer

It’s been… several months since I last indulged my strange obsession with Kia’s forthcoming funky take on first-gen Scion xB values, known as the TAM. And back then, all I had to share were a few crummy photos. Now, thanks to Youtube user daniel78park, we can see the Tam flying down the Korean freeway in glorious cell-phone-o-vision. And though I’ve always assumed the TAM was just a boxy, city-delivery variant of the Picanto/i10 platform, it seems my weird crush is more than that. Automotive News [sub] reports

Kia has dubbed its EV effort the TAM project. Kia’s first EV will be a small vehicle based on the platform underpinning the Hyundai i10 minicar. The company plans to produce 2,000 units in 2012.

Hold up… is my weird crush electric?

If so, this would explain why so little is known about it. And all the more reason to bring it to the US, as an escalation of the “reverse halo” strategy that Hyundai is leveraging with its Veloster. In fact, with an unconventional door configuration of its own (three standard doors, one slider), Kia just has to call this thing the “Soulster” and watch Scion squirm. Of course, with only 2k units planned for next year, this car isn’t leaving Korea anytime soon. Unless, of course, there will be a gas version too… say, the direct-injected, turbocharged 1.2 liter four-banger that Karesh mentions in his Hyundai i10 review. Or, maybe, just maybe, I’m getting a little carried away with this weird crush of mine…

Edward Niedermeyer
Edward Niedermeyer

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  • RegistrationPlease RegistrationPlease on Oct 08, 2011

    So, the Korean's camp out in the left lane just like Americans...

  • Signal11 Signal11 on Oct 08, 2011

    That's safe.

  • Volt 230 Volt 230 on Oct 09, 2011

    if they bring it here, it will take sales away from the Soul.

    • Bd2 Bd2 on Oct 09, 2011

      Otoh, by the time it gets here, the new Soul with AWD should be about ready.

  • SCE to AUX SCE to AUX on Oct 10, 2011

    As an xB1 owner since 2005, I think the little square box fad has run its course. Kia should stick with the Soul formula as long as it works, without diluting the mix with a throwback.