Chart Of The Day: Subcompact Sales In September And Year-To-Date
Well, it sure looked like the Kia Soul was poised to take out the Nissan Versa as the king of the small cars, especially in light of Michael Karesh’s lukewarm review. But the new Versa has roared back into contention last month, outselling the two next-closest nameplates combined. The Soul is hanging onto its lead in the YTD numbers, but that won’t last if the Versa keeps up this pace. On the other hand, an updated, more efficient Soul is hitting the market soon, and Kia’s new Rio should help take the fight back to Nissan. Meanwhile, The Fiat 500 still has yet to outsell the MINI, Sonic and Veloster are just entering the market, and Hyundai’s brand-new (and reportedly supply-limited) Accent can’t move past Honda’s aging Fit. But really, there’s only one story here… how about that Nissan Versa?
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"Well, it sure looked like the Kia Soul was poised to take out the Nissan Versa as the king of the small cars, especially in light of Michael Karesh’s lukewarm review." This is why I take "enthusiast's" reviews with a huge grain of salt. There are very few auto writers (literally fewer than a handful) who have a handle on what's really important. No doubt the new Versa isn't anywhere near a hundred miles as bad as Karesh reports.
Nissan overfleeted the Versa to rental companies. Toyota sold lot's of Yaris in the past few years. Kia is going wild with the Soul over at Enterprise. Chevy Aveo is a fleet queen. Maybe the Sonic can get it out of the fleet hole. Fiesta is in every rental fleet right now.