The Sound And The Fury: Marchionne Letter Stirs Up Tensions, But Talks Continue

Edward Niedermeyer
by Edward Niedermeyer

Chrysler CEO Sergio Marchionne’s petulant letter to UAW President Bob King sounded to me like a man angry with being kept waiting after a long flight, but according to the Detroit News, it has “derailed” the “carefully crafted timeline” for contract negotiations. To wit:

Sources close to the negotiations told The Detroit News that a deal was imminent with General Motors Co. when Chrysler CEO Sergio Marchionne sat down at his Mac computer and fired off a sharply worded letter to UAW President Bob King at 10 p.m. Wednesday, accusing the union leader of violating their gentlemen’s agreement to sign off on a deal by the 11:59 p.m. deadline.

Shortly after the letter was sent, talks stopped at both companies.

Chrysler and the UAW agreed to extend their current contract for one week. Talks resumed Thursday between the two sides, but nothing of substance is being discussed at the bargaining table, according to people familiar with the talks.

Actually, that’s not exactly what everyone is reporting…

For example, the latest word from the aces at Reuters‘ Detroit Bureau has it that

General Motors Co and the United Auto Workers union have made “good progress” toward an agreement, a person familiar with the talks said on Friday as negotiations resumed.

Talks also continued at Chrysler Group LLC on Friday morning.

The UAW has chosen to attempt an agreement with No. 1 U.S. automaker GM first, before then reaching a deal with Chrysler and finally with Ford Motor Co, those close to the talks have said.

Bloomberg seems to agree, quoting the UAW’s favorite labor expert, Berkeley’s Harley Shaiken, saying

What we’re looking at right now isn’t a breakdown in the process, it’s the process working it’s way through to an agreement. Going over the deadline has become more routine than not.

But while the big wire services emphasize business-as-usual in the UAW negotiations, the Detroit papers are losing their heads over Marchionne’s provocative letter. The Freep reports that the UAW could skip past Chrysler and go straight to Ford after securing a deal with GM… or, not.

The letter, while dramatic and emotional, probably won’t trump the logic of completing talks with Chrysler before Ford, said Joel Cutcher-Gershenfeld, dean of labor studies at the University of Illinois.

Meanwhile, the Freep also spoke to Chrysler workers who blame Marchionne for an inability to compromise and King for standing up the CEO and failing to communicate with the union rank-and-file. And once again, the lesson is the same: the letter stirred up tensions, but…

“I would not fixate on the letter,” said Joel Cutcher-Gershenfeld, dean of the University of Illinois school of labor and employment relations. “The UAW will be judged on the agreements that it reaches.”

U mad, Freep? Because this is starting to look a little like what we in the “online journalism” business call “trolling.” Luckily the Detroit-area media, the DetN has Dan Howes on hand to provide a more measured analysis of events.

Could both sides — namely, those directly bailed out by taxpayers — cut a deal by the deadline of midnight Wednesday without public rancor?

That was the plan, but the answer to the last question is no: An existential crisis, the harsh glare of national attention and the specter of presidential politics apparently are not enough for bargainers to hit a date that has loomed for four years. Meaning some things in this town never change.

Incidentally, I hear editors at the Detroit papers enforce strict rations on the phrase “some things in this town never change”… and Howes picked a good opportunity to cash in his chit. He concludes

For the UAW, a successful conclusion to these talks — and a coming showdown with Ford, whose members are not barred from striking by terms of a federal bailout — represents a down payment of sorts on King’s vision for an extreme makeover of the union of Walter Reuther, the Sit-down Strikes and the Battle of the Overpass.

Binding arbitration at GM or Chrysler or a strike by Ford’s cranky members would fatally undercut King’s long-shot strategy to rebuild the union’s dues base with new members working down south for foreign-owned competitors. Either development also could ding the re-election prospects of the president whose intervention in Detroit effectively saved the UAW.

Better for union members slowly coming to terms with Detroit’s predicament today would be deals that promise richer profit-sharing, fresh investment and more jobs in existing plants, starting with GM’s idled assembly plant in Spring Hill, Tenn., and Ford’s Auto Alliance International operation on Flat Rock, to name two.

The challenge in the hours and days ahead will be for the union and company bargainers — particularly at post-bankruptcy Chrysler and GM — to close the deal, to demonstrate to politicians and investors, customers and themselves, that there really is a New Detroit.

Or they’ll take the blame.

True that. Which is why Marchionne’s little outburst doesn’t matter nearly as much as some think. Just as Bob King has taken Sergio’s rebuke on the chin, the UAW rank-and-file will accept whatever’s on the table. Even the appearance of confrontation with the only automakers willing to do business with the UAW will shatter King’s vision of transplant factory organizing and global alliances backed by friends in the White House. And he and everyone else who has believed his “21st Century UAW” rhetoric will be stuck in the nightmare of “Old Detroit”… forever.


Edward Niedermeyer
Edward Niedermeyer

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  • BklynPete BklynPete on Sep 16, 2011

    Good one, Ronnie! Sergio is an excellent position to say the hell with the UAW. To a lesser extent, so is Ford. They can go longer without parts and assembly; that's what all that cash on hand is for. GM? Well.....

  • Ciddyguy Ciddyguy on Sep 16, 2011

    When I first began to read this post, my thought was, get too greedy now, and it could bite you in the ass later on when you really need it. Reading further down, I see where I was right. "Binding arbitration at GM or Chrysler or a strike by Ford’s cranky members would fatally undercut King’s long-shot strategy to rebuild the union’s dues base with new members working down south for foreign-owned competitors. Either development also could ding the re-election prospects of the president whose intervention in Detroit effectively saved the UAW." It's the above paragraph that essentially confirmed my suspicions and I would not hold it past King to bargain an agreement that favors the union, rather than GM, Ford or Chrysler or anyone else who signs on. I doubt the transplants will every sign on, I think they see the BS that is the auto union today and will simply ignore King and whoever else is head of the union in the future, if it survives.

  • Analoggrotto I don't see a red car here, how blazing stupid are you people?
  • Redapple2 Love the wheels
  • Redapple2 Good luck to them. They used to make great cars. 510. 240Z, Sentra SE-R. Maxima. Frontier.
  • Joe65688619 Under Ghosn they went through the same short-term bottom-line thinking that GM did in the 80s/90s, and they have not recovered say, to their heyday in the 50s and 60s in terms of market share and innovation. Poor design decisions (a CVT in their front-wheel drive "4-Door Sports Car", model overlap in a poorly performing segment (they never needed the Altima AND the Maxima...what they needed was one vehicle with different drivetrain, including hybrid, to compete with the Accord/Camry, and decontenting their vehicles: My 2012 QX56 (I know, not a Nissan, but the same holds for the Armada) had power rear windows in the cargo area that could vent, a glass hatch on the back door that could be opened separate from the whole liftgate (in such a tall vehicle, kinda essential if you have it in a garage and want to load the trunk without having to open the garage door to make room for the lift gate), a nice driver's side folding armrest, and a few other quality-of-life details absent from my 2018 QX80. In a competitive market this attention to detai is can be the differentiator that sell cars. Now they are caught in the middle of the market, competing more with Hyundai and Kia and selling discounted vehicles near the same price points, but losing money on them. They invested also invested a lot in niche platforms. The Leaf was one of the first full EVs, but never really evolved. They misjudged the market - luxury EVs are selling, small budget models not so much. Variable compression engines offering little in terms of real-world power or tech, let a lot of complexity that is leading to higher failure rates. Aside from the Z and GT-R (low volume models), not much forced induction (whether your a fan or not, look at what Honda did with the CR-V and Acura RDX - same chassis, slap a turbo on it, make it nicer inside, and now you can sell it as a semi-premium brand with higher markup). That said, I do believe they retain the technical and engineering capability to do far better. About time management realized they need to make smarter investments and understand their markets better.
  • Kwik_Shift_Pro4X Off-road fluff on vehicles that should not be off road needs to die.
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