Mercedes Launches "First Fragrance for Men"

Bertel Schmitt
by Bertel Schmitt
mercedes launches first fragrance for men

Many, many years ago, I had after shaves from Aramis and other expensive sounding French companies on my bathroom shelf. My agency had the account for a (now defunct) men’s series called “Care.” The ads always showed a naked man. I was not invited to work on the stuff and wrote about sexy things like double wishbones and overhead camshafts instead. I must have dreamt all that. Because today, Daimler sent me an email, announcing that they just launched “The first fragrance for men.” Not “their” first fragrance for men. “The” first fragrance for men.

It’s called “Mercedes-Benz Perfume” and, so we are told, it “has been composed by renowned perfumer Olivier Cresp (Firmenich).” It also “combines woody notes with floral freshness.”

Having been trained in sometimes tortured German logic, I thought: “Aha. Maybe they admit that it’s actually a perfume for guys. And they don’t hide it as and aftershave.” But no. Says the press release:

“’Mercedes Benz Perfume. The first fragrance for men’ has been created in partnership with the INCC Group and it will be available from selected specialist retailers from the first quarter of 2012, as an eau de toilette, after shave, deodorant and shower and body gel.”

So much for German logic.

And here is the kicker:

“The world of fragrance is not new to Mercedes-Benz: the company already offers exclusively developed perfumes for the atomisers in its Maybach models and in the Mercedes-Benz S 600 Pullman.”

Man, am I confused. And boy, am I glad that my Japanese wife asked me to even stop using the old Old Spice deodorant stick, “because the other guys on the Tokyo subway will think you are a fairy.”

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  • BlueBrat BlueBrat on Sep 29, 2011

    I'll definitely have to try this is a smaller size is available, most cologne sites offer crack-vial sized samplers as well. I really like some automanufacturer's colognes, such as Jaguar which smells of a freshly mowed lawn. I also really like Porche's cologne which I discovered in a review on this site. Some nasty ones have been the Cadillac cologne (I own a CTS so this was required, it's awful), and Corvette Black (ugh).

    • Eldard Eldard on Oct 06, 2011

      Those Gee M colognes probably have the Essence of Arrogance from the Gods of Mt. Deludedia.

  • Eldard Eldard on Oct 06, 2011

    I still prefer the smell of burning melamine (I didn't know it was made into dinner plates until recently.)

  • Mike1041 At $300K per copy they may secure as much as 2 or 3 deposits of $1,000
  • Sgeffe Why on Earth can’t you just get the torque specs and do it yourself if you’re so-inclined?!
  • Sgeffe As was stated in another comment, the FAA nominee went down in flames. But the NTSB chairwoman certainly didn’t, and she’s certainly not qualified either!Lots of this kind of stuff going on both sides of the aisle—Ben Carson would have arguably made a better Surgeon General than HUD Secretary under Trump, for example.
  • Art Vandelay Interesting, the Polestar 2 I had as a rental utilized Android Automotive which is what GM said it is going to exclusively, yet it still offers Apple CarPlay according to this. Wonder if GM will do the same.
  • Stuart de Baker EVs just aren't ready for prime time for those with a single car and who take road trips. Being able to charge as soon as you arrive at a charging station, and even the chargers working on your car is a crapshoot. In the former case, you could have to wait for nearly an hour while someone else is charging.I also don't find EVs particularly fun to drive (I've driven a Tesla Model S and an Ionic 5.) I LOVE driving my '08 Civic (stick). I love the handling, the feel and responsiveness of the engine, the precise steering (the Michelin Pilot Ultra Sport tires help, but even with the snows on, the car is a joy). I have 152k on the clock, and hopefully another 25 years or so of driving (I was born early in the Eisenhower Administration and I have exceptionally healthy habits), and I'm going to try to keep the Civic for the duration.My Civic causes a less global warming emissions than some of these humongous battery operated trucks.