Maserati: "We Can Do Anything"

Edward Niedermeyer
by Edward Niedermeyer

In the annals of poorly-chosen songs, this one is right up there with the State of New Jersey’s almost-decision to make Springsteen’s “Born To Run” the state song. Yes, Maserati, you can do anything, you can be anyone… and you’re choosing to be the brand that pimps upgraded Grand Cherokees by invoking the ghost of Fangio over crappy power-pop. Do you really want to be reminding viewers that this is a conscious choice, picked from an infinite range of options? Because that kind of willful douchbaggery makes you, Maserati, look like you’re a half-step from becoming the official luxury brand of Jersey Shore.

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  • Essen Essen on Sep 28, 2011

    I have a Quattroporte and the new Grand Cherokee, and I love them both. But I would never buy a Mas SUV (or any other European SUV, for that matter). In fact, if they are going to cheapen the brand like this, I might not but the Q when the lease is up, as I planned to do. As far as reliabilty goes, I've had it for a year and a half, and have had zero problems. The service is pricey, but the first required sevice is 24K or 2 years.

  • Mjz Mjz on Sep 28, 2011

    Seriously, what's the big f+++ing deal? Porsche has done this already to great success. And they're now about to do a "Cajun" successor. Why begrudge Maserati similiar aspirations? The market will decide. Besides, the Kubang is pretty damn hot.

    • INeon INeon on Sep 29, 2011

      Because writing about successes is more difficult to do well.

  • Jimboy Jimboy on Sep 29, 2011

    I am 100% behind you on this one, Edward. You nailed it, out of a number of choices Maserati could make, this is absolutely the worst one.

  • Rpn453 Rpn453 on Sep 30, 2011

    The article title made me think of Anne's Song by Faith No More, and for that I thank you. It's been too long since I listened to Introduce Yourself. I was glad to see that they didn't demean any interesting and creative songs by tying one to corporate branding. It's impossible to ruin a song that's as generic and meaningless as the one they used! we can do anything we want, we tell you again We can go anywhere tonight, cause we're with Anne