There's A Hole In The Porsche Lineup… Really!
It’s every manufacturer’s worst nightmare:
Between the top 911 model [the $245k GT2 RS] and the 918 Spyder [projected price point: $845k], there’s a price range that we’re not serving, but where other manufacturers are selling one or another product. We’re currently examining what options can be derived from this… [and] there already are initial ideas that look very promising on paper. It makes fundamental economic sense to serve demand that exists in the marketplace in a wise way
Poor Porsche sales boss Bernhard Maier. I mean, how does someone sleep at night knowing there’s demand in the $250k-$850k price range that you’re not exploiting? After all, Porsche currently offers nearly 30 “models” with base MSRPs between $80k and $200k. That, on average, comes to a different “model” every $4,000. So, according to the “fundamental economic sense” that Porsche applies to the $80k-$200k market, this new “hole” in the lineup should “be served in a wise way” by no fewer than 150 new vehicles. [via Automotive News Europe [sub]]
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What Maier's saying is not as crazy as it might at first seem. The profit potential in that segment is huge, and the segment itself is not shrinking like most others. The guys shopping for >$ than 911Gt2 cars are the ones who are getting all those billions in "stimulus", "quantitative easing" and whatever vernacular for robbery is fashionable these days. The guys who are struggling to buy regular 911s increasingly can't, since they are the ones being robbed. Until generations of public school indoctrinated progressive drones, taught to shut up and do as their "expert" overlords say, wake up (fat chance), it's not like this is about to change. Bitcoin type anonymous currencies and a serious increase in, or at least increased geographic concentration of, privately owned and quick to be utilized IEDs being the only other possible avenue out.
Models? Iterations might be a more appropriate name.
Turbo cayman, boom.
I'm still waiting for the Cayman Targa, Cayman convertible and the 2-door Panamera.