What's Wrong With This Picture: MINI's Untouched Niche Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture mini s untouched niche edition

Since cementing its premium-retro-cutesy positioning in the marketplace, MINI’s been leveraging its two platforms into a niche-munching binge. Soon the MINI lineup will range from cozy Coupe to two-door “Sport Activity Vehicle,” and will include two convertibles, multiple versions of the two-door hatche, two-and-a-half-door hatch, and four door SUV. So what’s missing? A Moke? A Delivery van? What about a re-interpretation of the old Mini Pick Up? You and I may feel like the MINI brand already has plenty of niche offerings, thanks, but here is indisputable proof (found in a supermarket parking lot) that the market thinks MINI hasn’t chased enough niches. Carry on then, lads…

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  • Patrickj Patrickj on Jun 27, 2011

    It carries the proverbial 4 by 8 [Inch] sheet of plywood, and a bag of nails from Home Depot. What's not to like?

  • Jonathan H. Jonathan H. on Jun 28, 2011

    A few weeks ago my best friend called me up and said his neighbor, an elderly German woman, just bought two Minis at auction and needed us to drive them the hundred miles back to her house. He had no details on the cars so my mind immediately jumped to dreams of Italian Job-style fun once we picked them up. Skipping the interstates and zipping down the twisty back roads. His girlfriend gave us a ride to pick up the cars and that's when we came face to face with two Mini Coopers nearly identical to the one pictured. The only real difference was the molded portion that cradled the can was still in place and there were two hatches on the rear deck lid that allowed access to the coolers the previously stored many cans of Red Bull. Both cars were ragged out heaps that are currently having piles of money spent on them to get them in decent condition. One required a tranny rebuild. Needless to say we parked our butts in the far right lane of the interstate praying that they held together long enough to get us home. My dreams of being Marky Mark for a day were dashed.

  • ToolGuy CXXVIII comments?!?
  • ToolGuy I did truck things with my truck this past week, twenty-odd miles from home (farther than usual). Recall that the interior bed space of my (modified) truck is 98" x 74". On the ride home yesterday the bed carried a 20 foot extension ladder (10 feet long, flagged 14 inches past the rear bumper), two other ladders, a smallish air compressor, a largish shop vac, three large bins, some materials, some scrap, and a slew of tool cases/bags. It was pretty full, is what I'm saying.The range of the Cybertruck would have been just fine. Nothing I carried had any substantial weight to it, in truck terms. The frunk would have been extremely useful (lock the tool cases there, out of the way of the Bed Stuff, away from prying eyes and grasping fingers -- you say I can charge my cordless tools there? bonus). Stainless steel plus no paint is a plus.Apparently the Cybertruck bed will be 78" long (but over 96" with the tailgate folded down) and 60-65" wide. And then Tesla promises "100 cubic feet of exterior, lockable storage — including the under-bed, frunk and sail pillars." Underbed storage requires the bed to be clear of other stuff, but bottom line everything would have fit, especially when we consider the second row of seats (tools and some materials out of the weather).Some days I was hauling mostly air on one leg of the trip. There were several store runs involved, some for 8-foot stock. One day I bummed a ride in a Roush Mustang. Three separate times other drivers tried to run into my truck (stainless steel panels, yes please). The fuel savings would be large enough for me to notice and to care.TL;DR: This truck would work for me, as a truck. Sample size = 1.
  • Art Vandelay Dodge should bring this back. They could sell it as the classic classic classic model
  • Surferjoe Still have a 2013 RDX, naturally aspirated V6, just can't get behind a 4 banger turbo.Also gloriously absent, ESS, lane departure warnings, etc.
  • ToolGuy Is it a genuine Top Hand? Oh, I forgot, I don't care. 🙂