Alfa Romeo 4C Can Conquer Our Shores Any Time

Edward Niedermeyer
by Edward Niedermeyer
alfa romeo 4c can conquer our shores any time

OK, so so we weren’t immediately thrilled at the prospect of Alfa coming to the US as the sick man of Europe. But with news that Alfa’s 4C, a Dallara-developed, 1,800 lb mid-engined coupe could become the flagship for the brand’s return to the US, we’re starting to warm up to the Alfisti bandwagon. But, there’s a catch (of course): at the suggested €45k price point and 15k-25k unit production plan, this aluminum-and-carbon vision of Elise-meets-8C loveliness won’t be doing much to solve Alfa’s financial difficulties. Still, that’s the Alfa we want to come to the US: the extravagant, over-the-top, money-losing Alfa, not the cynical Fiat-rebadge Alfa. This 4C is a good start down the financially-draining but emotionally-rewarding road Alfa should never have been forced to abandon.

Join the conversation
3 of 12 comments
  • Lorenzo Lorenzo on Mar 01, 2011

    Well, if you're trying to reintroduce a storied brand to a potentially lucrative market what do you do? 1. introduce an expensive, top-of-the-line halo model that reminds people of that storied history first, or 2. begin with a watered-down volume oriented model at a lower price? Keeping aside the merits of the particular car chosen, it looks like Sergio is choosing number 1. I think he's making the right choice.

    • Craig Fowler Craig Fowler on Mar 02, 2011

      If Lotus has decided to stop making "real" Lotuses, how do you revive Alfa's sports car heritage? Make a Exige replacement.

  • Kristjan Ambroz Kristjan Ambroz on Mar 02, 2011

    It's based on the Dallara produced KTM X-Bow, so a MR layout. Where the X-Bow offers no weather protection (no real windscreen and no option of a roof, even), they seem to have gone for a closed version. If they build it like this, I am sure it will do wonders for the brand - at least for enthusiasts - but as said, the impact on the bottom line will be a drop in the ocean. Oh well, at least there is practically no development needed anymore, given it's out of the box nature.

  • Cprescott It is ugly enough. But why? You refuse to build enough of your products for your consumers.
  • Cprescott Only if your income also gives you more votes.
  • MrIcky It's always nice to see a car guy put in charge of cars instead of an accountant. I wish him well and look forward to some entertaining reveals. I think he and Gilles may be the only industry people that I actually enjoy listening to.
  • Master Baiter It doesn't matter whether autonomous vehicles are better or worse drivers than humans. Companies with deep pockets will find themselves sued over incidents like this. Enough lawsuits and the whole business plan collapses. Cheaper to just put a human behind the wheel.
  • MaintenanceCosts How many dogs are wiped out by human drivers annually?Which type of driver wipes out more dogs per mile? Per trip?Without some context there's not much information here.