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What's Wrong With This Picture: Visions Of A New Versa Edition
by
Edward Niedermeyer
(IC: employee)
Published: October 11th, 2010
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In this first look at Nissan’s 2011 Versa, we’re seeing a very different car from the high-roofed, gangly subcompact that has been dominating the B-segment sales charts all year. Which begs the question: should Nissan mess with success? With Kia’s Soul sneaking up on the Versa in year-to-date subcompact sales, will a sleeker sedan keep the Versa riding high, or will it lose out to boxier, more practical offerings?
Edward Niedermeyer
More by Edward Niedermeyer
Published October 11th, 2010 2:25 PM
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If the Versa becomes sleek and coupe-like and, as a result, dimensionally challenged, it's sales will absolutely crater. The Versa isn't the top-selling subcompact because it's stylish or sporty. I'd hazard it's the top-selling compact because it isn't stylish or sporty. It's roomier than a many fullsize sedans (back to front), rides better than many midsizers and gets subcompact mileage. It's the big-car experience that North Americans love, but in a small package. I could see the point of a sportier Versa sibling, alongside the mainstream models. Hey, maybe a crossover-ish sporty offering; a kind of Impreza Outback-like vehicle, only with far more bizarre styling. I can see it now, but I can't think of a name...
For the love of Christ, stop the stretchy headlights! AAAAAAAAAAAAAAAAAAAAaaaaaaaaaaaaaaaaahhhhhhhhrrrgggggghhhhhhhh!!!!!!!!!!!!!!!!!!!!!!!!!!!!!