What's Wrong With This Picture: This Is Not A New Chrysler Edition

by Edward Niedermeyer

Published: December 22nd, 2009

what s wrong with this picture this is not a new chrysler edition

This strangely blurry picture of a Lancia Delta rebadged as a Chrysler has shown up at Vince Burlapp’s blog, possibly giving a clue as to the identity of the rumored NAIAS Lancia-as-Chrysler showcar. Er, except that it’s clearly a photoshop of a Wikimedia image shown after the jump. Oops!

As obvious as the photochop is once you compare it to the original image, it does show how easy it would be to rebadge a number of these rebadged Fiats to spice up Chrysler’s product lineup. Except for the strong “American Luxury” identity shown in Olivier Francoise’ brand video, of course. If Chrysler’s branding guru is so convinced that Americanness has to be a major factor in the brand’s image, the product guys are going to have to do more than just rebadge a European hatchback. Except that Lancia’s only non-hatchback model is a minivan, the one product style Chrysler doesn’t need to have replaced. Meanwhile, the Chrysler brand has yet to show a single advertisement touting its alleged rebirth, other than, well, a Lancia rebadge. This is not looking good.

Edward Niedermeyer

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Dave M. on Dec 22, 2009
This does not happen with Fire Fox or Camino Yes, it does with Firefox. I thought my POS Dell was misbehaving; I'm glad it's quite not yet time to take it for a walk to the woods. Any solutions out there?

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Accs on Dec 23, 2009

Chrisakes... Actually looks good. Almost reminds me of a redone Pacificia.. Almost looks good.. I think I need some Asprin.

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El scotto Under NAFTA II or the USMCA basically the US and Canada do all the designing, planning, and high tech work and high skilled work. Mexico does all the medium-skilled work.Your favorite vehicle that has an Assembled in Mexico label may actually cross the border several times. High tech stuff is installed in the US, medium tech stuff gets done in Mexico, then the vehicle goes back across the border for more high tech stuff the back to Mexico for some nuts n bolts stuff.All of the vehicle manufacturers pass parts and vehicles between factories and countries. It's thought out, it's planned, it's coordinated and they all do it.Northern Mexico consists of a few big towns controlled by a few families. Those families already have deals with Texan and American companies that can truck their products back and forth over the border. The Chinese are the last to show up at the party. They're getting the worst land, the worst factories, and the worst employees. All the good stuff and people have been taken care of in the above paragraph.Lastly, the Chinese will have to make their parts in Mexico or the US or Canada. If not, they have to pay tariffs. High tariffs. It's all for one and one for all under the USMCA.Now evil El Scotto is thinking of the fusion of Chinese and Mexican cuisine and some darn good beer.
FreedMike I care SO deeply!
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KOKing Unless you're an employee (or even if you are) does anyone care where physically any company is headquartered? Until I saw this story pop up, I'd forgotten that GM used to be in the 'Cadillac Building' until whenever it was they moved into RenCen (and that RenCen wasn't even built for GM). It's not like GM moved to Bermuda or something for a tax shelter (and I dunno maybe they ARE incorporated there legally?)
Fred It just makes me question GM's management. Do they save rent money? What about the cost of the move? Don't forget they have to change addresses on their forms. New phone numbers? Lost hours?