What's Wrong With This Picture: This Is Not A New Chrysler Edition

Edward Niedermeyer
by Edward Niedermeyer

This strangely blurry picture of a Lancia Delta rebadged as a Chrysler has shown up at Vince Burlapp’s blog, possibly giving a clue as to the identity of the rumored NAIAS Lancia-as-Chrysler showcar. Er, except that it’s clearly a photoshop of a Wikimedia image shown after the jump. Oops!

As obvious as the photochop is once you compare it to the original image, it does show how easy it would be to rebadge a number of these rebadged Fiats to spice up Chrysler’s product lineup. Except for the strong “American Luxury” identity shown in Olivier Francoise’ brand video, of course. If Chrysler’s branding guru is so convinced that Americanness has to be a major factor in the brand’s image, the product guys are going to have to do more than just rebadge a European hatchback. Except that Lancia’s only non-hatchback model is a minivan, the one product style Chrysler doesn’t need to have replaced. Meanwhile, the Chrysler brand has yet to show a single advertisement touting its alleged rebirth, other than, well, a Lancia rebadge. This is not looking good.

Edward Niedermeyer
Edward Niedermeyer

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  • Dave M. Dave M. on Dec 22, 2009
    This does not happen with Fire Fox or Camino Yes, it does with Firefox. I thought my POS Dell was misbehaving; I'm glad it's quite not yet time to take it for a walk to the woods. Any solutions out there?
  • Accs Accs on Dec 23, 2009

    Chrisakes... Actually looks good. Almost reminds me of a redone Pacificia.. Almost looks good.. I think I need some Asprin.

  • Lou_BC I've I spent the past few days in what we refer to as "the lower mainland". I see Tesla's everywhere and virtually every other brand of EV. I was in downtown Vancouver along side a Rivian R1T. A Rivian R1S came off as side street and was following it. I saw one other R1S. 18% of new vehicles in BC are EV'S. It tends to match what I saw out my windshield. I only saw 2 fullsized pickups. One was a cool '91 3/4 ton regular cab. I ran across 2 Tacoma's. Not many Jeeps. There were plenty of Porches, Mercedes, and BMW's. I saw 2 Aston Martin DBX707's. It's been fun car watching other than the stress of driving in big city urban traffic. I'd rather dodge 146,000 pound 9 axle logging trucks on one lane roads.
  • IBx1 Never got the appeal of these; it looks like there was a Soviet mandate to create a car with two doors and a roof that could be configured in different ways.
  • CAMeyer Considering how many voters will be voting for Trump because they remember that gas prices were low in 2020–never mind the pandemic—this seems like a wise move.
  • The Oracle Been out on the boat on Lake James (NC) and cooking up some hella good food here with friends at the lake place.
  • ToolGuy Also on to-do list: Read the latest Steve S. fiction work on TTAC (May 20 Junkyard Find)
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