To Grow In India, Ford Talks To A Chinese Partner
About a year Editor-in Chief, Ed Niedermeyer, reported that GM and SAIC were discussions about co-operating in the Indian market. Then, in May, our overseas editor, Bertel Schmitt, reported how GM China was going to raid their Chinese line up and sell it in India. I dismissed the developments as the first step in GM being “China-centric”. But today Automotive World reports that Zhang Baolin, President of Chongqing Changan Automobile is having talks with Ford (their western partner in China) about extending their partnership from China to, you guessed it, India. “We have discuss with Ford to use their network to expand overseas, but have not yet come to an agreement yet,” said Zhang Baolin, via Bloomberg News. On the topics’ list are things like whose brand to use and what vehicles will be sold in India.
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I'm surprised the major makers (Toyota, GM, Ford) are just getting started selling cars in India 1 Billion potential customers should've attracted one of them earlier BD
India sold & bought only 1.43 million units last year. That market is just waking up. It needs vision. The Chinese market took 20 years since the arrival of VW and a few years later GM.