GM Core Brands Drop 10.6 Percent In August

by Edward Niedermeyer

Published: September 1st, 2010

gm core brands drop 10 6 percent in august

Sales of GMs core brands dropped 10.6 percent in August compared to their Cash-For-Clunkers-fueled August 2009 performance, but overall sales were down 25 percent. Because the C4C program helped The General shift more value-oriented models, Buick was up 66 percent, Cadillac was up 83 percent, and GMC was up 12.3 percent, while Chevrolet shed 21.5 percent.

Top improving nameplates include Buick LaCrosse (+89.6%, 5,339 units), Cadillac SRX (+208.7%, 4,325), Cadillac CTS (+60.8%, 4,155), Cadillac DTS (+1278%, 1,896) and GMC Terrain (+787.5%, 4,189).GM’s biggest decliners by nameplate were Chevy Aveo (-68.4%, 4,019) Chevy Cobalt (-67.6%, 5,643), Chevy Traverse (-31.5%, 7,850), and GMC Acadia (-23.2%, 4,223). Big trucks held steady, with Silverado gaining 5 percent to 34,084 and Sierra declining .1 percent to 11,640, but compact pickups like GMC Canyon (-61.5%, 667 units) and Chevy Colorado (-60.3%, 1,847 units) dropped hard. Big utes were as did better than their big pickup brethren, with Tahoe rising about 2 percent to 6,119 units, Suburban dropping 25% to 3,080, Yukon rising 84.6% to 2,387 and Yukon XL increasing 82.4% to 1,556. Escalades were up about 15 percent as a group.

Meanwhile, fleet sales continue to make up a significant number of GM’s sales, with 51,951 units going to fleets, or about 28 percent of GM’s August 2010 sales. Based on GM’s announcement of Buick, Cadillac and GMC retail improvements (+102%, +83%, +18% respectively), and improvement in Chevy full-size truck retail numbers (+8%), most of that fleet volume was composed of Chevy cars.

#GM #NewCars #Sales

Edward Niedermeyer

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2 of 16 comments

Mike Kelley on Sep 02, 2010

Here's an article about GM's upcoming IPO: http://www.bizzyblog.com/2010/08/30/on-gms-ipo-taxpayers-are-poised-to-get-royally-screwed/

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Accs on Sep 04, 2010

Interesting how the Escalade is broken down into its separate vehicles, Tahoe, Suburban and Silverado / Sierra copies.. But the CTS isnt.

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