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June Sales: Luxury

by Edward Niedermeyer
(IC: employee)
July 8th, 2010 12:49 PM
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Published July 8th, 2010 1:15 PM
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Hi Edward, Can you please explain why the DTS with 1,591 monthly and 9,014 year to date ranks lower on your chart than the S Class with 1,549 and 6,405 year to date? Is this what's called the perception gap?
Lexus has really lost the plot, eh? The S80 is outselling Lexus' flagship LS????? Cadillac has lost the plot as well. The CTS is doing ok, but the STS (Seville) and DTS (Deville) have gotten lost in the weeds.
The S80 is heavily, heavily discounted. The LS is not. It's selling more or less in the same range as the 7-Series and S-Class, which is it's actual competition. What's shameful is the GS. I like the car a lot, but I'll admit that it's not well-sorted for the market, and the sales (versus the 5/7/A6) show it. Another example of "lost the plot" (or perhaps, "never picked up the plot") is the Audi A8. Ouch.
"The CTS is doing ok, but the STS (Seville) and DTS (Deville) have gotten lost in the weeds." Both STS and DTS are headed for redesign/refresh/replace.