BMW Beats Benz In June Luxury Sales By Brand

by Edward Niedermeyer

Published: July 1st, 2010

Look at our overall June sales numbers, and it’s clear that Daimler beat BMW Group last month (with help from an estimated 11 Maybach sales). By brand though, BMW won the volume game by nearly 1,000 units, with Lexus about another 1,000 units behind Mercedes. In general though, things were good in the luxury sector last month. In terms of percentage, the three “backmarkers” of the luxury field made some of the most dramatic gains, with Porsche booming 137 percent, and Jag/Landie combining for a 53 percent increase. Full numbers post-jump.

Jaguar XJ: 803 units, XF: 639 units, XK: 176 units

Land Rover Range Rover Sport: 1018 units, Range Rover 691 units, LR4: 676 units, LR2: 405 units

NB: Smart sold 577 units, leaving an estimated 11 Maybach sales

#NewCars #SalesLuxury

Edward Niedermeyer

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SaabKid7 on Jul 02, 2010

I agree that Saab and Volvo should be added to the chart, considering that Acura, and lincoln are included. Even though Saab has a clouded future at this point, now is a very exciting time for Saab. I am looking forward to Saabs new models beyond the 9-4X, and 9-5. As a previous Saab owner I would like to someday come back to the brand when they start building Saabs again. Volvo is also at a interesting turning point, with new owners and the new S60. I hope Saab and Volvo are able to consistantly define their true place in the market with fresh competative products. Both brands have their share of consumer interest but not at the current price points that they are targeting ( a $50K Saab really? I agree with John that Daimler is in trouble long term. Maybach was a huge flop, not just because of the money lost. But in terms of brand perception as a whole. BMW has done a better job with Rolls, even though they were in trouble back when BMW took control of them. Smart is also a failure for many reasons. Up until recently Mercedes was in trouble as all their last generation models had cheapish interiors and spotty quality.

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EChid on Jul 02, 2010

I am surprised to see Acura ahead of Audi and Infiniti, despite their recent missteps.

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