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Chart Of The Day: Luxury Brands

by Edward Niedermeyer
(IC: employee)
July 23rd, 2010 6:33 PM
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Our six month sales by brand chart is a bit crowded, so we’ve broken out luxury brands for today’s COTD. Bloomberg assembled a grip of analysts who all say that Mercedes is going to sock it to Lexus this year… and this chart certainly proves that the opportunity is there. But then, the opportunity is there for BMW too, if Lexus so much as stops for a breath. One thing is for certain though: Ford may be ruling the mass market, Lincoln is the last stop before Volvo-ville as you work your way down the luxury volume ranking. That’s not great, but given a choice between a respectable luxury brand and a $2.6b first-half profit, I know what nine out of ten auto executives recommend.
Published July 23rd, 2010 6:32 PM
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"More examples of TTAC’s anti-Asian bias" Actually drifter, I have found this website to be exceptionally anti biased. They tell the truth regardless of color, creed religion or ethnicity, and that's just the way I like it.
+1 more open jaw that is shocked that Acura is selling its polarizingly-styled embellished Honda products in such volumes. Adding a guillotine grill, aluminized plastic trim bits, a few dozen extra buttons, and extra leather to an Accord does not a luxury car make. Acura and Lincoln, plus MINI, should be separated into another sub-luxury class, perhaps "premium" in rental car class jargon.
Colors and position of the lines in the graph are backwards again. Red should be for 2010 sales and on top as that is the point you making. It looks like BMW is kicking ass if you do a brief look of this table. Did anyone pay attention in their stats class to learn the importance of color / position in graphs?
So, has anyone explained why TTAC listed Mercedes on top? Do the Mercedes #'s include all those Sprinter Vans?