Chart Of The Day: May Volume By Brand
June 11th, 2010 2:41 PM
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Thomas Olesen wrote in to request a May 2010 brand volume chart. His wish just came true. Your wildest US-market auto sales questions can be answered too, if you just send your request to editors@ttac.com.
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I like how the Lexus brand outsells the Chrysler brand (with all of its 4 lackluster products in the lineup). It's not surprising, but it is amusing.
I wonder how many of those Cadillac were DTS models pumped into the rental fleets.
I understand the rationale for keeping GMC, i.e., the marginal profit Sierra sales provide from an additional channel. BUT, just looking at these sales numbers GM could easily capture a minimum 1/3 of GMC intenders as Chevrolet buyers (maybe 90% of Sierra and Savana buyers). To bounce Ford off the number one selling spot for the first time in decades(?) would be a huge psychological positive for GM. Combining Cadillac and Buick dealers without GMC would give GM a chance to provide a luxury feel and experience comparable to other luxury makes too.
Subaru now outsells overrated VW