Chart Of The Day: GM's U.S. Sales By Brand Over The Last Decade

Timothy Cain
by Timothy Cain
chart of the day gm s u s sales by brand over the last decade

Two weeks ago we published a chart that showed GM’s decreasing passenger car emphasis over the last 14 months. Last Saturday, we showed GM’s annual U.S. sales volume by vehicle type. This week, we’re continuing the GM examination with a look at the brand allotment over the last decade.

Aside from the Chrysler Group, no automaker has undergone such a dramatic restructuring during the last decade. The public face of the GM restructuring, apart from the shuttering of dealerships, congressional hearings, and a revolving door of new faces in the executive’s chair, was the dismissal of a number of brands. Hummer, Saturn, Oldsmobile, and Pontiac were killed off. Saab is still kind of a thing, but not GM’s thing.

In the U.S., General Motors thus became much more of a Chevrolet/GMC company than it already was. Chevrolet’s share of the brand’s U.S. volume increased from 58.9% in 2007 to 71.3% in 2012, for example. GMC was responsible for barely more than 11% of GM sales in 2006, a figure which stands at 18% through the first two months of 2015.

Timothy Cain is the founder of, which obsesses over the free and frequent publication of U.S. and Canadian auto sales figures.

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13 of 23 comments
  • Dbar1 Dbar1 on Mar 28, 2015

    GM's biggest problem right now? Marketing. They do a decent job at marketing the high performance vehicles, but the new Impala which is the best full-size car out there? Nothing.

    • Lorenzo Lorenzo on Mar 28, 2015

      That's exactly right. GM flooded the big three broadcast channels when they owned the audience, but hasn't been able to get a handle on the internet/cable outlets. There was a time when GM was the sole sponsor for whole TV shows (Dinah Shore Chevy Show, Bonanza), but they don't have the quality ads they used to produce (See The USA In Your Oldsmobile; Baseball, Hot Dogs, Apple Pie And Pontiac; Wouldn't You Really Rather Drive A Saturn).

  • TMA1 TMA1 on Mar 28, 2015

    It would be interesting to see this chart with out Chevy trucks included. Kind of skews the numbers in Chevy's favor. In terms of car sales, I always thought Pontiac and Chevy were pretty close. Also surprising to see how Buick's modernized lineup pushed it past Cadillac in terms of sales. Who is buying all those Regals?

  • Inside Looking Out Inside Looking Out on Mar 28, 2015

    I cannot understand how Olds was able to go from being the best selling brand in US to a total failure. Is it generational thing or just Honda and Toyota made better Oldsmobiles than GM? Oldmobile was the most strange brand name when I read about it in early 60s (I just learned to read). There was some mystery in how it sounded like Automobile.

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    • NoGoYo NoGoYo on Mar 30, 2015

      @Splorg McGillicuddy I can tell you from experience that the Buick equivalent wasn't any better.

  • Jack Denver Jack Denver on Mar 29, 2015

    Given these volumes, you have to wonder why they even still bother with Cadillac and Buick.

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    • DeadWeight DeadWeight on Mar 30, 2015

      @Splorg McGillicuddy "Cadillac is the only GM marque getting any volume around San Francisco." HAHAHAHAHAHAHAHAAAHAAAA!!!! Thanks! I needed a late night laugh!!!