What's Wrong With This Picture: Here Comes The (Chrysler) Avalanche

Edward Niedermeyer
by Edward Niedermeyer

Sergio Marchionne is still taking questions during Chrysler’s Q1 conference call, so while you wait for the latest on Chrysler’s predicament, take a look at the product end of the turnaround plan. Chrysler will launch three new products by the end of September. Between October 1 and December 31, Chrysler is re-launching 10 new or refreshed products… that’s one new launch every ten days. In the middle of the holiday shopping season, when cars are usually crowded out by more gift-able purchases. It’s going to be a Chrysler-lanche… but will anyone notice? [ Full PDF presentation from today’s call here].

Edward Niedermeyer
Edward Niedermeyer

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  • Getacargetacheck Getacargetacheck on May 10, 2010

    The Fiat 500 might be small enough to make a nice stocking stuffer??? Or at least big enough to draw in a little extra showroom traffic for the Chrysler refreshes.

  • Trucosm Trucosm on May 10, 2010

    ***I think the size of the population who won’t consider foreign cars is shrinking, after 2 of the 3 US makers took govt. money.*** make that 3 out of 3. and it's not like the Japanese, Korean, and various EU gov'ts don't help out their home automakers. oh and then there are all the tax abatements that Honda/Toyota/Nissan/GM/F/etc. receive from state, local gov'ts for new facilities. I wish all of those principled capitalists realized how heavily subsidized things really are.

    • See 1 previous
    • Jimble Jimble on May 10, 2010

      @wsn: You make two incorrect assumptions: 1) that the land where these factories are built would otherwise not be used for any other purpose and 2) that there is no cost to the state and local governments for providing services to the factories that they lure with their abatements. Call them subsidies or abatements but they are not without costs to the taxpayers and they create an uneven competitive playing field that favors new entrants in an industry (mostly transplants in the case of the auto industry) over established competitors.

  • Stationwagon Stationwagon on May 10, 2010

    I'm going to be glad come Q4. I'm curious about the Charger. I would gladly buy one with a new Pentastar engine(for the right price, Chrysler offers good incentives). The vehicle I should really be getting is a Mustang or a Miata, but the former is too common and the latter is too small.

  • Daga Daga on May 10, 2010

    Interesting that they call the minivan "Minivan" instead of Grand Caravan. Perhaps they are changing the name of it? Seems like a dumb idea, but the only other one they segment labeled was the unnamed Durango replacement.