What's Wrong With This Picture: Chrysler Knows What The Kids Want Edition

Edward Niedermeyer
by Edward Niedermeyer

Worried that Chrysler has lost touch with young buyers? Worry no more! Chrysler’s Tim Kunisis tells Automotive News [sub]

There are two paths: the traditional Chrysler path and the S path. There’s a huge customer base for chrome and wood. There are also people who want something a little edgy.

As a result, Chrysler is introducing its “S” line, a trim level that stands for Style rather than Sport, which will encourage these edgy Chrysler customers to tart up their Mopar metal with non-traditional accessories. Nor is “S” a top-level trim designation, but will be available on the standard 300, the 300 Limited and the 300C. And though Chrysler is showing an “S” version of its outgoing 2010 300, the first new “S”-branded vehicle will be the 200, which should look something like the Moparized 200 shown at the Detroit Auto Show. And if the whole “what’s in-what’s out” question is giving you some trouble, AN [sub] provides the hand guide below.



Edward Niedermeyer
Edward Niedermeyer

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  • Windswords Windswords on Feb 03, 2011

    You've all missed the point. It's not the "youth" market they are after. 20 something's don't buy Chrysler anymore than they buy Buick. They are trying something to appeal to a younger customer than they have now. Like Buick the avg customer age is 60 or so. They are trying to get down in the 50's (where Toyota is now) and maybe the 40's. Will it work? I don't know. I think I'm already too old for this sort of thing because it doesn't appeal to me.

  • LordDetroitofLondon LordDetroitofLondon on Feb 03, 2011

    I say it's a prudent move by Chrysler. Quite a few people couldn't care less about performance, as much as they do about looks (think Volvo, R-Design). And honestly, it doesn't cost Chrysler that much. If they are going to make a buck or two by selling this to douches and idiots, I say go for it!

  • CanadaCraig You can just imagine how quickly the tires are going to wear out on a 5,800 lbs AWD 2024 Dodge Charger.
  • Luke42 I tried FSD for a month in December 2022 on my Model Y and wasn’t impressed.The building-blocks were amazing but sum of the all of those amazing parts was about as useful as Honda Sensing in terms of reducing the driver’s workload.I have a list of fixes I need to see in Autopilot before I blow another $200 renting FSD. But I will try it for free for a month.I would love it if FSD v12 lived up to the hype and my mind were changed. But I have no reason to believe I might be wrong at this point, based on the reviews I’ve read so far. [shrug]. I’m sure I’ll have more to say about it once I get to test it.
  • FormerFF We bought three new and one used car last year, so we won't be visiting any showrooms this year unless a meteor hits one of them. Sorry to hear that Mini has terminated the manual transmission, a Mini could be a fun car to drive with a stick.It appears that 2025 is going to see a significant decrease in the number of models that can be had with a stick. The used car we bought is a Mk 7 GTI with a six speed manual, and my younger daughter and I are enjoying it quite a lot. We'll be hanging on to it for many years.
  • Oberkanone Where is the value here? Magna is assembling the vehicles. The IP is not novel. Just buy the IP at bankruptcy stage for next to nothing.
  • Jalop1991 what, no Turbo trim?
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