What's Wrong With This Picture: Chrysler Knows What The Kids Want Edition

Edward Niedermeyer
by Edward Niedermeyer
what s wrong with this picture chrysler knows what the kids want edition

Worried that Chrysler has lost touch with young buyers? Worry no more! Chrysler’s Tim Kunisis tells Automotive News [sub]

There are two paths: the traditional Chrysler path and the S path. There’s a huge customer base for chrome and wood. There are also people who want something a little edgy.

As a result, Chrysler is introducing its “S” line, a trim level that stands for Style rather than Sport, which will encourage these edgy Chrysler customers to tart up their Mopar metal with non-traditional accessories. Nor is “S” a top-level trim designation, but will be available on the standard 300, the 300 Limited and the 300C. And though Chrysler is showing an “S” version of its outgoing 2010 300, the first new “S”-branded vehicle will be the 200, which should look something like the Moparized 200 shown at the Detroit Auto Show. And if the whole “what’s in-what’s out” question is giving you some trouble, AN [sub] provides the hand guide below.

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  • Windswords Windswords on Feb 03, 2011

    You've all missed the point. It's not the "youth" market they are after. 20 something's don't buy Chrysler anymore than they buy Buick. They are trying something to appeal to a younger customer than they have now. Like Buick the avg customer age is 60 or so. They are trying to get down in the 50's (where Toyota is now) and maybe the 40's. Will it work? I don't know. I think I'm already too old for this sort of thing because it doesn't appeal to me.

  • LordDetroitofLondon LordDetroitofLondon on Feb 03, 2011

    I say it's a prudent move by Chrysler. Quite a few people couldn't care less about performance, as much as they do about looks (think Volvo, R-Design). And honestly, it doesn't cost Chrysler that much. If they are going to make a buck or two by selling this to douches and idiots, I say go for it!

  • LYNN DELANEY Mine is a 2001 Pure White Miata. I bought it at Concord Mazda. I love it but Imay be about to get rid of it I guess. It's been in my garage for quite awhile. Why? 1. I don't have a lot of money (I'm a retired teacher) And I've had issues with it that require financing. For example when you insert the key and turn it nothing happens. Why? I got it at Concord Mazda and somehow. it came to my condo shared garage to die and has remained such to this day. If you want to experience it you put the key in the keyhole and turn it but silence ensues and you wonder why but you know it's because the key was "programmed and it worked when you brought it home but not since.I'm told it requires a new battery but I've not had the financial energy to deal with it. I love my Miata but will I keep it? I'm unsure. Next step? Install a new battery...When it came home from Concord Mazda it was perfect for a quick minute. I tested it. I drove it around my block in Oakland, California just one time. That was the end of it. Since them I'm told it needs a new battery. It's a 2001. Shall I go ahead and splurge?
  • Dusterdude @El scotto , I'm aware of the history, I have been in the "working world" for close to 40 years with many of them being in automotive. We have to look at situation in the "big picture". Did UAW make concessions in past ? - yes. Do they deserve an increase now ? -yes . Is their pay increase reasonable given their current compensation package ? Not at all ! By the way - are the automotive CEO's overpaid - definitely! (That is the case in many industries, and a separate topic). As the auto industry slowly but surely moves to EV's , the "big 3" will need to be producing top quality competitive vehicles or they will not survive.
  • Art_Vandelay “We skipped it because we didn’t think anyone would want to steal these things”-Hyundai
  • El scotto Huge lumbering SUV? Check. Unknown name soon to be made popular by Tiktok ilk? Check. Scads of these showing up in school drop-off lines? Check. The only real over/under is if these will have as much cachet as Land Rovers themselves? A bespoken item had to be new at one time. Bonus "accepted by the right kind of people" points if EBFlex or Tassos disapproves.
  • El scotto No, "brothers and sisters" are the core strength of the union. So you'll take less money and less benefits because "my company really needs helped out"? The UAW already did that with two-tier employees and concessions on their last contract.The Big 3 have never, ever locked out the UAW. The Big 3 have agreed to every collective bargaining agreement since WWII. Neither side will change.