Cadillac Debuts New "Mark Of Leadership" Tagline

Edward Niedermeyer
by Edward Niedermeyer
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  • LectroByte LectroByte on May 10, 2010

    3rd thought. Seems like I remember "GM Mark of Excellence" from the 1970s, and with "Excellence for Everyone" as Chevy's new tagline, wouldn't "Mark of Excellence" made more sense? Or something with Excellence in it? Chevy: Excellence for Everyone GMC: Professional Grade Excellence Buick: The New Excellence of World Excellence Cadillac: Mark of Excellence

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    • Contrarian Contrarian on May 11, 2010

      Buick would be: "Excellence for China"

  • Lucianrosca Lucianrosca on May 11, 2010

    The commercial is good, even if it looks like any other Cadillac commercial, same images, same sound. I don't understand the "Mark of Leadership" tagline. Leadership in what? CTS and SRX barely get close to the competition, CTS getting old now, and the new flagship model will be a FWD based on the Malibu platform instead of a direct competitor to S-class, 7 series and A8, not to mention Bentley.

    • Getacargetacheck Getacargetacheck on May 11, 2010

      The cynic in me says "Leadership" is a psychographic variable describing how Cadillac buyers view themselves. Has nothing to do with the cars.

  • Don1967 Don1967 on May 11, 2010

    If Cadillac considers itself the "leader", then who exactly is the "follower"? Some guy whose scarf got caught in the door? The self-delusion of this company knows no bounds. One look at its new logo, which resembles something spat out of a $69 ink jet printer, should tip off any prospective buyers that this brand is a thin veneer of its former self.

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    • Rob Finfrock Rob Finfrock on May 11, 2010

      That's because it was hardly a bankruptcy! As long as Cadillac falls under the stench and stigma of Government Motors, I suspect few will fall for any siren song they can sing.

  • Philadlj Philadlj on May 11, 2010

    Caddy would have been in deep merlette doodoo had the SRX been a sales flop like the last one. I suppose it's too early to say it will remain a sustainable success (look at how fast the new CTS's initial burst fizzled) but there's no way in this CUV-crazy market that it wouldn't do well. Lexus's top-seller is the RX, and Audi's second-best is the Q5. I do wish GM would learn a more ideal balance between excessive weight and quality, because their lack of earnest effort to control porkiness in anything other than Corvettes is getting tiring, especially as they continue to downsize engines.

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