Jesus Says: Buy General Motors

Edward Niedermeyer
by Edward Niedermeyer
jesus says buy general motors

When GM was lobbying for a federal bailout back in the Fall and Winter of 2008-09, desperate times called for desperate measures. Unable to explain why 30+ years of decline didn’t open The General’s corporate eyes to the need for change back when it could still afford it, pro-bailout agitators reached for the most divisive, debate-squelching justifications for a billion-dollar handout they could find. Whether that meant accusing opposition of weakening national security, ingratitude towards the outcome of WWII, racism, classism or even more racism, GM’s pro-bailout campaign left no wedge issue or leverageable political identity untouched. And man, are old habits hard to kick. The Detroit News reports that:

General Motors Co. is making a pulpit pit stop today as part of its accelerating quest to change perceptions among buyers, boost market share and reach new customers — particularly minorities.

Yes, Chairman/CEO may be banishing corporate arrogance from the GM boardroom, but clearly the marketing department is still in a bailout-era, all-options-on-the-table mindset. Otherwise, why else would the company consider a church to be an appropriate place to hock the latest Chevys, Cadillacs and Buicks? Oh right, this is Detroit we’re talking about. Hartford Memorial Baptist Church pastor Charles Adams explains:

This is a wonderful opportunity to do something really special for Hartford church members — something that has never been done at a church in Detroit. Minority suppliers help to provide jobs and financial security for thousands of people in metropolitan Detroit.

Because bailing GM out was good for minorities, it now falls on these same minorities to pay it forward by buying a new Buick. At church.

Of course, some analysts are wondering if this is such a good idea. Autoconomy’s Erich Merkle notes that:

Folks see church as a place to worship — it’s not a car show. Some may say, ‘Bring it on in’ because they have a vested interest in the auto industry because they’re dealers or suppliers. But others may look at it as being not the right venue… [besides,] the exposure for GM is going to be relatively small, I would think, so it’s not going to have the multiplier effect you might get from other marketing activities.

But hey, GM has already crossed a once-inviolable line by taking on government stakeholders… why not muddle the line between business and religion as well? What could possibly go wrong?

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  • Eurodneck Eurodneck on Apr 20, 2010 Satan driving a RAM SRT-10?

  • Yankinwaoz Yankinwaoz on Apr 22, 2010

    Hmmmm... why stop there? Why not sell advertising on the church walls? Replace holy water with Red Bull. Put ad pages in the bibles and hymm books. Dress Mother Mary in the latest styles from Calvin Kline. Put little ads on the back of pews, like those you see near the roof of city buses.

  • Sayahh They tried New Coke playbook but nobody cared before nor after the name/formula change here.
  • Kcflyer Can they delete the hideous cladding? Addition by subtraction
  • Tassos While I sure am not interested in any big and heavy crossover, even if it is a Honda, I got to say that this thing's "up to 300" mile range is really dismal.But why? You'll ask. It's not bad. That is not good enough. When we have Model Ss with certified EPA 402 mile real range, and many years later (ie today) this brand new wannabe Tesla killer gets barely 300, while it should get 500, using the progress in the years after the S it came out, it is really disappointing. And sure as hell "up to" 300 does not mean even 300 at all.The price is not bad, since it is in devalued, worthless, Idiot Joe Briben 2023 dollars. If you don't mind a Crossover, it may actually be a good place to put your $, compared to a ... savings account above all. And the top should easily exceed $65k, if not $70k, when it comes out (with another 10% of your lame $ eaten away by the rats of the failed Idiot Joe Briben Administration.)
  • El Kevarino If you have an EV platform that supports dual motor AWD, then why choose FWD for the 2WD version?
  • Analoggrotto Try as they may and as they might but the future of Electric, the future of human reality is TESLA. Only the highest level of affluence, priviledge and wealth can earn one a place in the stars. In fact when you look at the night's sky do you notice that the stars are brighter? This is because of Supreme Wizard Elon Musk, who has brightened them with this awesome grace.