Whats Wrong With This Picture: Compact Co-Branding Rolls On Edition

Edward Niedermeyer
by Edward Niedermeyer

Autocar confirms that BMW has green-lighted a “MINI by Rolls-Royce,” featuring a “totally individual, coachbuilt” interiors finished at Rolls’ Goodwood plant. The Aston Martin Cygnet and Abarth 695 Tributo Ferrari have been put on notice… as have the marketing geniuses who thought they were good ideas. At least Rolls-trimmed MINIs have good precedent.

Edward Niedermeyer
Edward Niedermeyer

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  • TrailerTrash TrailerTrash on Nov 19, 2009

    Spike_in_Irvine... This is a joke response, right? I mean your being cynical...I hope. Sports car? I knew this was going to be the response justification for this silly design. Because IF it was truly so, just leave the damned thing out. I mean, do all RACE cars have the speedometer in the middle? Trying to think of another....hmmmm. Or is this the only true sports car???? It also comes with AUTO transmissions, not just standard. They should put in a fire extinguisher, roll bar and remove the carpets as well, it being so sports car(ish). Really....

  • Another_pleb Another_pleb on Nov 20, 2009

    BMW could have a proper money-maker here if it's a strict limited edition with production of no more than say 500 ever in the entire world and only sell them to Royce owners. The central speedo is something I've never liked. I hate it when passengers complain about me driving too fast. Much better to have the dials hidden at the bottom of a deeply cowled tunnel so you can only see them if looking straight on - Like in an Alfa-Romeo.

  • Jacad Jacad on Nov 20, 2009

    Those folks who think the speedo in the middle is ridiculous, don't buy one! Those of us who actually own one know what a great little car they actually are. If they are going to make the Rolls edition in a convertible, sign me up!

  • Nick Nick on Nov 20, 2009

    Toronto poseurs, of which there are many, will be all over these like gravy on fries.