What's Wrong With This Picture: The Limits Of The Honda Motor Company Brand Edition

Edward Niedermeyer
by Edward Niedermeyer

Yes Howie Long, Honda has managed to sell everything from lawnmowers and mopeds to cars and jets under the same brand name for decades, without ever damaging the value of the Honda brand. In fact, given that Acura is Honda’s only auto branding exercise thus far and it’s hardly the strongest brand in the world, the best branding advice for Honda seems to be stick with the Honda thing. Which might explain why this Everus concept from the Motor Company’s forthcoming China-only brand, Li Nian, is such an Acura-like disappointment [via Paul Tan].


Edward Niedermeyer
Edward Niedermeyer

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  • Oberkanone My grid hurts!Good luck with installing charger locations at leased locations with aging infrastructure. Perhaps USPS would have better start modernizing it's Post offices to meet future needs. Of course, USPS has no money for anything.
  • Dukeisduke If it's going to be a turbo 4-cylinder like the new Tacoma, I'll pass.BTW, I see lots of Tacomas on the road (mine is a 2013), but I haven't seen any 4th-gen trucks yet.
  • Oberkanone Expect 4Runner to combine best aspects of new Land Cruiser and new Tacoma and this is what I expect from 2025 4Runner.Toyota is REALLY on it's best game recently. Tacoma and Land Cruiser are examples of this.
  • ArialATOMV8 All I hope is that the 4Runner stays rugged and reliable.
  • Arthur Dailey Good. Whatever upsets the Chinese government is fine with me. And yes they are probably monitoring this thread/site.
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