New Plant Plans Highlight Strengths In The US Auto Industry

Cammy Corrigan
by Cammy Corrigan

One of the most overlooked arguments during last year’s bailout debates was the fact that America’s automotive industry was not under threat. Sure, a few companies based in Detroit were panhandling at death’s door, but so-called “import brands” have been closing the gap in terms of Americans employed for years. And America’s transplant auto industry is continuing to grow. Even as the Detroit firms have slimmed down their North American manufacturing footprints, foreign firms are moving ahead with American and NAFTA-area plants despite the economic downturn. Not only do these moves signify possible new jobs, they also represent a long-term bet on the fundamental strength of the US economy.


The Chattanooga Times Free Press reports that over 65000 people applied for the 2000 jobs which the Volkswagen are creating in their new factory. One of the residents, Pamela Glant, applied for a production job in order to improve her standard of living. “I think I could do the work and I’d like to be tested” she said. Perhaps Ms. Glant should talk to DCX-era Chrysler employees to find out how “testing” German bosses can be. But national reputations aside, 35000 people applied for the VW plant’s 1200 production jobs and 30000 people applied for one of the 800 maintenance positions. “We are overwhelmed by the response and we are very satisfied with the result,” said Hans-Herbert Jagla, executive vice president of human resources for VW’s Chattanooga operations. “It gives us the confidence that we will be able to hire all the capable and flexible people we need to build our cars safely and with the highest quality.”. Feel free to add your own snarky comment about the use of “VW” and “quality” in the same sentence here.

Not to be outdone, Norwegian electric car maker “Think Global” looking in Indiana for a location for a manufacturing plant, Reuters reports. Charles Gassenheimer, chairman and CEO of Ener1 Inc., a lithium Ion battery manufacturer, said that the exact location and other details will be announced in a few weeks. Ener1 Inc. has a 31% stake in the Think Global. Mr Gassenheimer also disclosed that Think Global have applied for a US Government loan under the Department of Energy’s Advanced Technology Vehicle Manufacturing Loan programme, along with nearly every other dedicated EV firm.

Meanwhile, in addition to opening a new Kia plant in Alabama, Hyundai are taking firm advantage of NAFTA by scouting the site for another new plant in Mexico. Insideline reports that Promexico, a government agency that promotes exports and foreign investment, have disclosed that negotiations with Hyundai are already in progress. The main contender for Hyundai’s new plants is the Mexican state of Veracruz, possibly because of marketing opportunities for the Hyundai Veracruz. The report finishes with the author, Loriana Marietta, saying “Hyundai moves ever closer to matching Japan’s strength in the North American market.” Since Hyundai are determined to follow in Toyota’s footsteps, lets hope they don’t move into the next stage of Toyota’s method, over-expansion.

Cammy Corrigan
Cammy Corrigan

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  • Lorenzo Lorenzo on Nov 19, 2009

    It's a pipe dream to expect anybody to move into the vacant factories of Michigan/Detroit until the people correct the governance issues that are the cause of the exodus. Detroit City Hall is totally dysfunctional and in need of an overhaul, and the Michigan legislature is in no way equipped to manage the state, let alone step in to overhaul the government of Detroit. Like other states, Michigan spends too much money and has too high a level of taxation. The legislature is so addicted to taxes that when they enacted a tax cut on business, they created a tax on services to cover the cost. That tax was such a mess that it had to be rescinded as unenforceable. How did they cover the shortfall caused by the tax break on business? They raised the tax on business! Until the voters of Detroit AND Michigan throw everybody out and elect people with fiscal sanity, no corporate leaders will ever decide to relocate there, even with a right to work law.

  • Freddie Freddie on Nov 19, 2009

    Chevy Camaro. American icon. Designed in Austrailia, built in Canada. I feel very patriotic in my Alabama Hyundai.

  • 3SpeedAutomatic 2012 Ford Escape V6 FWD at 147k miles:Just went thru a heavy maintenance cycle: full brake job with rotors and drums, replace top & bottom radiator hoses, radiator flush, transmission flush, replace valve cover gaskets (still leaks oil, but not as bad as before), & fan belt. Also, #4 fuel injector locked up. About $4.5k spread over 19 months. Sole means of transportation, so don't mind spending the money for reliability. Was going to replace prior to the above maintenance cycle, but COVID screwed up the market ( $4k markup over sticker including $400 for nitrogen in the tires), so bit the bullet. Now serious about replacing, but waiting for used and/or new car prices to fall a bit more. Have my eye on a particular SUV. Last I checked, had a $2.5k discount with great interest rate (better than my CU) for financing. Will keep on driving Escape as long as A/C works. 🚗🚗🚗
  • Rna65689660 For such a flat surface, why not get smoke tint, Rtint or Rvynil. Starts at $8. I used to use a company called Lamin-x, but I think they are gone. Has held up great.
  • Cprescott A cheaper golf cart will not make me more inclined to screw up my life. I can go 500 plus miles on a tank of gas with my 2016 ICE car that is paid off. I get two weeks out of a tank that takes from start to finish less than 10 minutes to refill. At no point with golf cart technology as we know it can they match what my ICE vehicle can do. Hell no. Absolutely never.
  • Cprescott People do silly things to their cars.
  • Jeff This is a step in the right direction with the Murano gaining a 9 speed automatic. Nissan could go a little further and offer a compact pickup and offer hybrids. VoGhost--Nissan has  laid out a new plan to electrify 16 of the 30 vehicles it produces by 2026, with the rest using internal combustion instead. For those of us in North America, the company says it plans to release seven new vehicles in the US and Canada, although it’s not clear how many of those will be some type of EV.Nissan says the US is getting “e-POWER and plug-in hybrid models” — each of those uses a mix of electricity and fuel for power. At the moment, the only all-electric EVs Nissan is producing are the  Ariya SUV and the  perhaps endangered (or  maybe not) Leaf.In 2021, Nissan said it would  make 23 electrified vehicles by 2030, and that 15 of those would be fully electric, rather than some form of hybrid vehicle. It’s hard to say if any of this is a step forward from that plan, because yes, 16 is bigger than 15, but Nissan doesn’t explicitly say how many of those 16 are all-battery, or indeed if any of them are.  https://www.theverge.com/2024/3/25/24111963/nissan-ev-plan-2026-solid-state-batteries
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