Holy Almighty!

by Bertel Schmitt

December 17th, 2008 4:30 PM

There has been a lot of speculation why the Chinese have such a hard time exporting meaningful numbers of cars. The Chinese government even has a 7 point program to boost exports – under review. Allow me to add an eighth point to the program – after all, 8 is a lucky number in China: Find someone who writes serviceable tag-lines, in English. “Unlimited Almightyness” (a tagline for the Great Wall Hover CUV) just won’t do, unless you are advertising the pope mobile. For a free review of your taglines, give me a call. New lines at a slight extra charge.

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4 of 28 comments

Reclusive_in_nature on Dec 18, 2008

Why do I have a feeling if there had been a Chevy/Ford/Dodge emblem on that vehicle someone would have bitched about it being an SUV by now?

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Areitu on Dec 18, 2008
Kevin : December 17th, 2008 at 11:36 pm Any temptation to laugh is tempered by the fact that I’ve seen what it takes to write in Chinese using a computer keyboard. Holy crap, it makes brain surgery look easy, it’s a Festivus Miracle that Chinese kids can actually learn their native language, much less sort-of-master a second one. Pinyin makes it easy to type Chinese nowadays on any keyboard. I bought a laptop in China and the only way you could tell was the bootlegged version of windows they loaded on there because I told them I wanted it in English. They even have something similar to T9 text prediction that allows quick input on a cell phone keypad now. Chinese characters are generally compound characters (several simple characters put together to be a more complex one of a similar mearning) and functional literacy is about 1000 words. Translating Chinese -> English is another story.

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Stingray on Dec 18, 2008

That truck is an Isuzu Axiom with facelifted front and rear ends. And with 2.4Lts 4G64 Mitsubishi motor. It's sold here in Venezuela. One of the few chinese cars that look decent.

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SirRoxo on Dec 18, 2008

I would love a vehicle with unlimited almightiness. Just as long as it's not Chinese.

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