Renault Hasn't Learned to Surrender, "Itching" to Return to U.S.
In uncharacteristic style for anything French, Renault wants to expand into new territory. Still. They are “itching to get back into the U.S.,” according to a Wall Street Journal report. Despite a 55 percent drop in stock value this year and rumblings about Carlos Ghosn possibly stepping down from his dual-CEO post, someone at Renault thinks it might be a nice idea to return to the U.S. market. And it might be nice for Scarlett Johansson to tell me the next time she’s going to elope with someone better looking, funnier, taller and richer than I am. But as the philosopher Jagger said, you can’t always get what you want (credit to David Shore for that line). Nissan’s already slumping in The Land of the Free. Renault’s current lineup can’t meet U.S. EPA and crash standards which are different (though not necessarily better) than the Euro NCAP variety. Renault’s diesels wouldn’t have a prayer here without expensive testing or licensing the Bluetec system from Mercedes. And there’s the dealer/distribution problem, which can’t be magically solved by a hypothetical perfect Chrysler tie-up. And then there’s the whole “Americans don’t buy French” thing. And it’s all too bad, because I would love a Renault. But with even Renault saying that they would need to develop three new models specifically for the American market, you’ve got to wonder why the hell they’d bother.