Question of the Day: How Low Will They Go?

question of the day how low will they go

Last week, I pointed out that there are a lot of brand new trucks sitting on U.S. dealer's lots gathering dust. I illustrated the fact with an ad from a Dodge dealer selling Ram Quad Cabs for 50 percent off manufacturer's suggested retail price (MSRP). As bad off as Dodge is with their 160-day supply of Dodge Ram full-size pickup trucks, they didn't hold a candle to Nissan's 489-day supply of Titans. An email from Cleek tells us that a Nissan dealer in Rock Hills, SC took matters into his own hands this past weekend. He's advertised 45 percent off MSRP sale of pickups, vans and SUVs. It looks like massively discounted truck clearance sales may be the wave of the immediate future. So far, the biggest discount we've see is 50 percent. How low do you think they'll have to go to clear inventory as the model year winds down and inventory piles up? How long before we see brand new pickups for under $10k? (God help light truck residuals.) Have you seen any dealers in your area offering huge discounts like these on trucks, vans and/or SUVs?

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4 of 32 comments
  • Lewissalem Lewissalem on Jul 28, 2008

    Frank, it's Rock Hill, SC. Just south of Charlotte.

  • Shaker Shaker on Jul 29, 2008

    I used to buy the Sunday paper to peruse the car ads until the ads essentially became falsehoods backed up with fine print to make them "truthful". It would be informative to hear from someone who actually cut a 45% off deal like the ones above, and the "conditions" they had to meet.

  • Jar527 Jar527 on Jul 29, 2008

    My favorite is a local Kia dealer in Charlotte. They were offering a minimum of $12,000 for your trade in if you purchased a vehicle from their new car display area. A coworker went by to check this out. They had 3 fully loaded Optima's to choose from each with at least $10,000 worth of dealer add ons. Now the offer is if you buy one of these you get a "free" 2007 Kia spectra. And the areas largest Dodge dealer is now offering 50% off every Ram 1500 Quad Cab in-stock. In lieu of all rebates, must finance with CFC and requires a trade-in, not eligible for the 0% for 72 and there is a 699.00 admin fee!!

  • Ricky Spanish Ricky Spanish on Aug 01, 2008

    Marina Dodge in Rochester New York has been offering SEVENTY (70%) percent off brand new Rams.