Toyota Blogs About Blogs About New SubaToy Sports Car

toyota blogs about blogs about new subatoy sports car

Ouch, the metablogging is hurting my face. Toyota posted to their Open Road blog today with a post so genius they may not even know what it is.

A New Small Sports Car on the Horizon

Scott Deyager, Corporate Communications

You may have heard that as part of strengthened corporate ties between Toyota Motor Corp. and Fuji Heavy Industries in Japan, Toyota and Subaru, which is owned by Fuji, announced plans last week to collaborate on a new small sports car.

We pay by the period here. Semicolons are also expensive. That's why I will continue to use plastic forks, knives, and commas I stole from the diner downstairs.

While the market introduction for this vehicle apparently is targeted for the end of 2011,

Apparently! Ha, I so nailed you new media! I'm implying that you have set a release date without info! Booya!

speculation on blogs, and in newspapers, already is vibrating along nicely.

Screw you, "blogs." And I guess you newspapers, too.

A report last week

Really leveraging the speed of blog posting to your advantage, I see…

in Japan's Asahi newspaper

Which readers of this American Toyota site probably know nothing about, since we had to explain that a company called "Fuji Heavy Industries" is in Japan.

But seriously folks, that's Toyota's great example of assumptions going overboard? Japanese publications are notorious for predictions, concept sketches and photoshops.


There's that word again.

that this car will be powered by one of Subaru's flat-four engines.

Yep, let's mock them for being optimistic that a 4-cylinder engine with a low center of gravity, which is easily configured to run power to the back wheels, would be the engine in the car. Rather than the cynical assumption they should have made that we're going to stick a Subaru logo on a Scion tC, and then take the rest of the day off.

Other speculation suggests

Okay, seriously, try a thesaurus.

that it will be rear-wheel drive, that it could go on sale as early as 2011, and that it will sell for less than $20,000.

Which we at corporate know would be too expensive (rwd), our engineers need to sleep (2011), and are you monkey crazy (

Stay tuned for updates surrounding this exciting new collaboration.

I'll bet you thought we were going to tell you some information. Validate or invalidate one of the rumors. Or even give you corporate vague-speak about how mostly one company's parts will be used. Well YOU THOUGHT WRONG, baby! High five! I got you so good! Oh also, please continue to come to our site again. When? Every day. Gotta convince the bosses that this blogging thing has legs.

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2 of 3 comments
  • Strippo Strippo on Apr 15, 2008

    Darn metadata.

  • Jgh Jgh on Apr 15, 2008

    A blinding flash of the obvious. Thanks Mr. Deyager for reporting on the reporting. I'd like to spin the Hyundai campaign, by saying "duh."

  • Islander800 That is the best 20-year-on update of the Honda Element that I've ever seen. Strip out the extraneous modern electronic crap that adds tens of thousands to the price and the completely unnecessary 400 pd/ft torque and horse power, and you have a 2022 Honda Element - right down to the neoprene interior "elements" of the Element - minus the very useful rear-hinged rear doors. The proportions and dimensions are identical.Call me biased, but I still drive my west coast 2004 Element, at 65K miles. Properly maintained, it will last another 20 years....Great job, Range Rover!
  • Dennis Howerton Nice article, Cory. Makes me wish I had bought Festivas when they were being produced. Kia made them until the line was discontinued, but Kia evidently used some of the technology to make the Rio. Pictures of the interior look a lot like my Rio's interior, and the 1.5 liter engine is from Mazda while Ford made the automatic transmission in the used 2002 Rio I've been driving since 2006. I might add the Rio is also an excellent subcompact people mover.
  • Sgeffe Bronco looks with JLR “reliability!”What’s not to like?!
  • FreedMike Back in the '70s, the one thing keeping consumers from buying more Datsuns was styling - these guys were bringing over some of the ugliest product imaginable. Remember the F10? As hard as I try to blot that rolling aberration from my memory, it comes back. So the name change to Nissan made sense, and happened right as they started bringing over good-looking product (like the Maxima that will be featured in this series). They made a pretty clean break.
  • Flowerplough Liability - Autonomous vehicles must be programmed to make life-ending decisions, and who wants to risk that? Hit the moose or dive into the steep grassy ditch? Ram the sudden pile up that is occurring mere feet in front of the bumper or scan the oncoming lane and swing left? Ram the rogue machine that suddenly swung into my lane, head on, or hop up onto the sidewalk and maybe bump a pedestrian? With no driver involved, Ford/Volkswagen or GM or whomever will bear full responsibility and, in America, be ambulance-chaser sued into bankruptcy and extinction in well under a decade. Or maybe the yuge corporations will get special, good-faith, immunity laws, nation-wide? Yeah, that's the ticket.