GTI Owner Unimpressed By VW's "Carefree Maintenance"
Wow Volkswagen. Just when I thought you couldn't do anything more to get a VeeDub into the service bay, you really step it up. Right now, I just bring my GTI in every other month when the check engine light illuminates my face with fury. But the new "carefree maintenance program" announced Wednesday is next-generation stupid. For the first 36k miles of ownership, VW will do all your scheduled maintenance for free. What is the scheduled maintenance you ask? Changing the oil (which VW claims is only necessary every 10k miles on 2009s onward, thanks to synthetic oil) and uh, checking a whole bunch of fluid levels. VW's press release [via the great press release funnel otherwise known as Autoblog] touts the new program as a "great way to improve our owner loyalty for the brand, as well as increase consumer consideration." Uh no and no. This isn't going to sell cars, and the opportunity to save $20 bucks on the free oil change isn't going to make up for all the dealer-service department scamming guaranteed to take place. In fact, if I was a VW NA corporate suit (poor sods), I'd be doing everything I could to keep people AWAY from the dealers, to minimize the amount of rip-off-itude.
Immensely bored law student. I've also got 3 dogs.
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