Automotive Execs Speculate About Hypothetical EV Camaro and Mustang Sedan

Matt Posky
by Matt Posky

General Motors president Mark Reuss threw some shade at the all-electric Ford “Mustang” Mach-E by suggesting an electrified Chevrolet Camaro would not go the crossover route if he had his druthers. However, he still said such a vehicle would ideally seek to broaden the model’s appeal beyond the hardcore enthusiast base. In related news, Ford CEO Jim Farley recently hinted that there’s a Mustang sedan under consideration — noting that the nameplate would hopefully play host to a V8 powertrain for as long as possible.

The Camaro news is more speculative, resulting from an interview Mark Reuss had with MotorTrend about the future of the model. He stated that he believes the future GM remains electric and that a sports coupe focused on sublime driving dynamics and a lower price point would be preferable to a model that’s focused on lap times and output figures.

From MotorTrend:

Reuss said the price of the Camaro EV could be similar to that of the 2024 Chevrolet Equinox EV compact crossover, which will start at $34,995 when the entry model goes on sale later this year. That’s not any cheaper than the base 2024 Chevrolet Camaro, but factor in a $7,500 federal tax credit and the price effectively drops to $27,495, which would make this hypothetical EV about $5,000 less than the last gas-powered model.
Production of the Camaro ended in December 2023, and while there’s no immediate successor, nobody expects GM to walk away from the name recognition and reputation of the 57-year-old badge. Many outlets—MotorTrend included—posited that the Camaro nameplate would be revived in 2026 as a crossover designed to compete with the Ford Mustang Mach-E. From the way Reuss talked about his vision, we get the sense that the car-versus-crossover debate hasn’t been settled within GM.
Even if the Camaro comes back as a car, don’t expect it to be a coupe. In a nod to practicality and the fact that two-door sales basically amount to a rounding error in the U.S. car market, it would almost certainly have four doors. Reuss envisions a coupe-like design that also improves on the (woeful) outward visibility of the current Camaro.

Ford’s Farley seemed to indicate that the Mustang (which is still being produced) could be heading in a similar direction based on a recent conversation he had with Autocar. His take was that the Mustang would become a family of vehicles, which could include a four-door variant that rumor has it is already under development. But the car would need to retain the “performance and attitude” of preexisting models.

“We will never build a Mustang that isn’t a Mustang,” he told the outlet. “For instance, there will never be room for a small, two-row Ford SUV with a Mustang badge stuck on it. But could we do other Mustang body forms — a four-door or whatever? I believe we could, as long as these models have all the performance and attitude of the original.”

He cited what Porsche had done with the 911 while also creating a family of Porsche performance products that reach beyond any singular model. While Farley said Ford did not want to copy Porsche’s playbook, it does appear to want to target its business.

“But we wouldn’t want to do things their way,” he noted. “We want to give them a good, American-style run for their money … At our best, we are an irreverent company. We need to keep doing derivatives that will surprise people.”

The CEO felt off-road Mustangs were likely a little too far off course. But that striving for higher performance trims while likewise trying to create more affordable Mustangs were on the table. Powertrain options were also speculated upon, with Farley hinting that Ford would continue building V8 engines and manual transmissions for “as long as God and the politicians let us.”

However, the company already has one all-electric model using the Mustang name and hybridization seems like a given in the future if automakers are to have any hope of adhering to the absolutely brutal emissions regulations the industry is being confronted with.

Meanwhile, Ford will continue trying to offset emissions by building more compliance EVs it hopes will see healthy sales. But there’s also a sense that Ford is trying to sweep some of its less popular electric models under the rug by forgetting that the Mach-E exists.

“One thing I can promise, however, is that we will never make an all-electric Mustang,” stated Farley, ignoring the fact that such a vehicle already exists.

“I look at other users of pure-electric power such as Formula E, and even companies like Rimac, and I just don’t think that would be right for Mustang. Great for other Fords – look at the worldwide success of Transit — but not for Mustang.”

[Images: General Motors; Ford Motor Co.]

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Matt Posky
Matt Posky

A staunch consumer advocate tracking industry trends and regulation. Before joining TTAC, Matt spent a decade working for marketing and research firms based in NYC. Clients included several of the world’s largest automakers, global tire brands, and aftermarket part suppliers. Dissatisfied with the corporate world and resentful of having to wear suits everyday, he pivoted to writing about cars. Since then, that man has become an ardent supporter of the right-to-repair movement, been interviewed on the auto industry by national radio broadcasts, driven more rental cars than anyone ever should, participated in amateur rallying events, and received the requisite minimum training as sanctioned by the SCCA. Handy with a wrench, Matt grew up surrounded by Detroit auto workers and managed to get a pizza delivery job before he was legally eligible. He later found himself driving box trucks through Manhattan, guaranteeing future sympathy for actual truckers. He continues to conduct research pertaining to the automotive sector as an independent contractor and has since moved back to his native Michigan, closer to where the cars are born. A contrarian, Matt claims to prefer understeer — stating that front and all-wheel drive vehicles cater best to his driving style.

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2 of 15 comments
  • Lou_BC Lou_BC on May 18, 2024

    Mustang sedan?

    4 doors?

    A quarterhorse?

    Ford nomenclature will become:

    F Series - Pickups

    Raptor - performance division

    Bronco - 4x4 SUV/CUV

    Explorer - police fleets

    Mustang- cars

  • Nrd515 Nrd515 7 days ago

    GM: If you are going to revive the Camaro again, PLEASE do the following:

    1. Make it actually good looking, and avoid the first gen "tribute" disaster of the last 14 years. You managed to take the pretty ugly 2010 to 2106 cars and then make them even uglier for the last years. And you wondered why it didn't sell? Look at the back of the car and you really think that's a good look?
    2. Make the car's trunk actually useful for more than golf clubs.
    3. Make it slightly larger inside, the last two gens have been almost like being in a small cave. The interior was hideous, too. Boring is fine, as long as it's in black.

    I am a 2 time Camaro owner ('79 and '86), and a one time Trans Am ('79) owner. Instead of a Camaro, I have owned 2 Challengers.

  • The Oracle Going to see a lot of corporations migrating out of Delaware as the state of incorporation. Musk sets trends, he doesn’t follow them.
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  • Lynchenstein @EBFlex - All ICEs are zero-emission until you start them up. Except my mom's old 95 Accord, that used to emit oil onto the ground quite a lot.
  • Charles The UAW makes me the opposite of patriotic
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