Hyundai To Launch Luxury Brand; Ridiculous Name to Follow
Hyundai sales executive Young-Key Koo revealed to China Daily (via MotorAuthority) that the Korean carmaker will be spinning off a new luxury brand. The new nameplate caps Hyundai's steady upmarket climb, and could well compete with Acura, Infiniti and Lexus in the not-too-distant but not-anytime-soon future. The brand will be officially launched in 2010. New luxury models will hit China first. A sportscar and V8-powered "flagship sedan" are set to arrive in the Middle Kingdom next year, with a CUV to follow. News of a new name and logo has our hopes high for something hilariously generic, yet totally inappropriate. "The all new Smegma V8" sounds good to me, as does "The European-Inspired Ennui Roadster." So we put it to you, TTAC's Best and Brightest. What should Hyundai call its new luxury brand?
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How about iSteal?
No, no, no. isteal would have to be a CHINESE luxury car brand (itself an obvious oxymoron).
Hyundai already has lots of impressive names that they have been using -- albeit in Europe. Accent Atlantic Amica ATOZ Galloper Grandeur Highway i-mode Santamo Satellite Sonica Scoupe Starex NB the Scoupe was officially called the S-Coupe after some fool journalist posed the question: "Is the Scoupe a coupe? No, it snot." But seriously, I think Hyundai should take inspiration from the part of Korea north of the DMZ and call its new brand "Dear Leader", or at least Fearless Leader.