My Kingdom for an Oil Burner! US VW TDI Delayed Again.
Release of Volkswagen's highly anticipated, 50-state, four-cylinder clean diesel engine is being pushed back. Again. Brandweek reports that the German automaker's now saying their new oil burner will arrive stateside next summer. You know what's awesome about that? Nothing. Keep in mind that VW doesn't offer a single naturally-aspirated four-cylinder engine to its American customers, eroding VW's once-famous econo-cred. VW's turbocharged 2.0T engine, spectacular as it may be, delivers modest mileage in exchange for premium fuel. Many automotive customers associate "diesel" with "VW" (Volkswagen sold more than 815k diesel-powered vehicles in the U.S. since 1977) and "reliable" (another facet to VW's brand image that disappeared down the reality rathole). In short, VW needs a 50-state clear diesel to recover their premier position in the minds of the holy trinity of America's European (Mexican?) car buyers: efficiency nerds, torque snobs and Euro-lusters. Even with diesel costing 15 percent more than regular petrol, we reckon the TDI would have been a hit. Now, we wait.