GM Hangs Out the Greenwashing
The cheerleading team over at The Detroit News (DTN) is happy to report the GM is set to launch "a massive, worldwide [environmentally-themed] marketing campaign and a lineup of vehicles that uses a variety of fuel-saving technologies — including some that have yet to be created." Skating over the potential irony of that statement (and the obvious connection to the Doobie Brothers' "What A Fool Believes"), they also reveal that "As part of the announcement, GM today will debut its gasoline-electric Chevrolet Silverado, the nation's first hybrid pickup." Huh? What about the Sierra SLE Hybrid we reviewed in July 2004, and the, uh, Silverado version launched at roughly the same time? Never mind. Apparently, "the automaker is struggling to overcome a less-than-stellar reputation when it comes to the environment, and trying to do so without an iconic hit like Toyota Motor Corp.'s Prius hybrid." Ya think? Oh, and here's the real news, GM will also provide Walt Disney with 10 more fuel-cell-powered Equinoxes to
let the Hollywood entertainment company claim green credentials while their execs and stars shuttle around in limos transport workers and "others" at Disney facilities in California. Just in case you think we're being too hard on GM's newfound love of all things green (as if), we'll give the last word (as does the DTN) to Michael Robinet of CSM Worldwide. "Robinet said GM has the product to become credible, even among import-loving East and West coasters who want to drive green vehicles." Fair and balanced enough?