Ford Poaches Top Toyota Marketing Maven
The Detroit News' Daniel Howes reports that FoMoCo is following Chrysler's lead, hoping top Toyota talent can right their sinking ship. James D. Farley, group vice president of Toyota Motor Co.'s Lexus Division, is set to join The Blue Oval Boyz as their first head of global marketing and communications. Howes sings hosannas to Farley's new boss Alan Mulally, sees no downside to the deal and singularly fails to mention the astronomical pay packet involved. "That a rising Toyota star, the head of Lexus and a founder of its Scion youth brand would bolt the Japanese juggernaut for the struggling Blue Oval is a testament to Mulally's leadership, the strength of Ford's current lineup, the promise of its future products and the upside in it all." And once again we feel compelled to point out that Farley, like Chrysler's Jim Press, is the product of a consensus management system, rather than its originator. In other words, one wonders how he fares in the ass-kicking department. Watch this space, and all of Ford's advertising.
Andrewg: The only "problem" Boeing is having is getting the 787 to market in time to meet the massive pre-orders it is having. Despite the 787 delay, Boeing stock is trading near its 52 week high and the Boeing strategy (crafted by Mulally and his team) helped cause the implosion at Airbus.
I think American companies are just not adapting, they're still riding the "its patriotic to buy American" system. Its BS! Getting real and having integrity is the only way to appropriately sell cars. I believe it will really show in the cars. Honda does a good job of this IMO.