Audi Steals The Truth!
The Truth About Cars has been telling the truth about cars since 2002. Ford was the first mainstream manufacturer to realize the potency of our brand, snapping-up www.thetruthabouttrucks.com to sell their highest margin vehicles. Now Audi's at it, launching a whole "TRUTH IN ENGINEERING" shtick to accompany their new driver experience program. According to our German admirers' website, the truth is fast ("The truth leaves others behind") and it's headed your way ("Discover the Truth in a city near you"). We're nervously expectant on this new tagline; will it replace Ingolstadt's previous, catchy boast: Vorsprung durch Technik (Leadership Through Engineering)? Oh, and by the way, what the Hell does TRUTH IN ENGINEERING actually mean?