Audi Steals The Truth!
The Truth About Cars has been telling the truth about cars since 2002. Ford was the first mainstream manufacturer to realize the potency of our brand, snapping-up www.thetruthabouttrucks.com to sell their highest margin vehicles. Now Audi's at it, launching a whole "TRUTH IN ENGINEERING" shtick to accompany their new driver experience program. According to our German admirers' website, the truth is fast ("The truth leaves others behind") and it's headed your way ("Discover the Truth in a city near you"). We're nervously expectant on this new tagline; will it replace Ingolstadt's previous, catchy boast: Vorsprung durch Technik (Leadership Through Engineering)? Oh, and by the way, what the Hell does TRUTH IN ENGINEERING actually mean?
More by Robert Farago
Comments
Join the conversation
Truth in engineering? How about "we couldn't pass that test so we changed the requirement"
TT? Trust me. LOL. One thing is to read for fun, another to put money on the table.
The really funny part is that Audi's products are generally well focused. The company consistently produces well balanced vehicles that are dominant in few individual categories, but overall work very well. Their ad campaigns, on the other hand, seem oblivious to the car they are trying to sell. Either that or they think consumers for some reason wouldn't want some of the best balanced cars on the market. Very, very weird.