2015 Audi A3 Sedan Sales Outpacing Supply, Stealing From Honda, Toyota

Cameron Aubernon
by Cameron Aubernon

The 2015 Audi A3 Sedan is doing quite well for itself in the United States since its arrival back in April of this year, even if the hipster parties during the sedan’s U.S. unveiling more than likely just amused the automaker’s traditional clientele instead of attracting younger buyers as the party plan intended.

Autoblog reports Audi of America sold 2,452 A3 Sedans in June alone, with just over 25 percent of consumers under the age of 30. That particular group of young Audi drivers are new to the automaker, brand conquests over Honda and Toyota.

As for buying one right now, there may be a line ahead of you: Audi is still stocking its dealer network with the $30,795 sedan, with a wait as long as 30 days for those wanting specific features for their A3. The line may grow longer, however, when the automaker’s A3 E-tron arrives in Q2 2015, with every one of Audi’s U.S. dealerships being granted the opportunity to sell the PHEV.

Cameron Aubernon
Cameron Aubernon

Seattle-based writer, blogger, and photographer for many a publication. Born in Louisville. Raised in Kansas. Where I lay my head is home.

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  • Cartunez Cartunez on Jul 07, 2014

    I used to have an A8 which I enjoyed but I think Audi along with BMW and Mercedes are killing them with all these different offshoots. Just make really nice cars for their respective segments and call it day. A4, A6, and A8 for the sedans and coupes and be done with it.

  • Seanx37 Seanx37 on Jul 07, 2014

    Toyota sold more white Camrys than 2452 units. But wouldn't this car steal more sales from Passat? And CC?

  • Quopar Quopar on Jul 07, 2014

    As the U.S. middle class continues to erode, one wonders if the Camcords are ultimately doomed. People are either upmarket into a BMW or Audi or downmarket into an used Fit, or a bike. It may be a stretch of logic, but look how "middle class" stores and restaurants like Sears and Red Lobster are on deathwatch. Society goes either up to fine dining or down to fast food. Cars will follow suit. The middle is vanishing fast, and automakers need to decide which side of the economic divide they want to be on (hint: its not the lower one).

    • Darkwing Darkwing on Jul 07, 2014

      The badge may be more prestigious, but if the sticker price is the same, I wouldn't necessarily call it an "upmarket" move. As a counter-example, look at "middle class" stores like Trader Joe's: good quality, low prices, good customer service, and they're booming. The middle class is fine, if a bit battered; it's just transformed itself since the 80s.

  • Haroldingpatrick Haroldingpatrick on Jul 07, 2014

    That A3 looks snazzy and is pretty affordable to boot. I'm a Quaker at heart, so I'll stick with my plain Honda. The economy, hmmm? Bear in mind I'm a civil engineer, not an expert at everything like some folks I work with and who post on this website. It seems plain to me that the days of the middle class "job" are over because there is really no need for one unless you legislate a need, which won't ever happen in this country. So if you want to be middle class, you better have a trade, profession, or business that is marketable. That being said, I have 2 nieces and a nephew who came into true adulthood over the last 6 years. The two who graduated college with marketable degree's found employment in their fields (they did have to move, gasp!) and the slacker who spent 5 years in college without getting a degree is currently working some crap job and could not support herself without her husband. She's one of the few young women around that is actually worth marrying, so things should work out for her. I tell my 11 year old the truth - it's a mean old world that doesn't give a damn about you. Be useful to others with a trade, profession, or business or live under a bridge.

    • IDANECK IDANECK on Jul 08, 2014

      I totally agree with everything you've said. Of course, I still wouldn't mind a new(er) F150 and a camper now that the boys are getting bigger and the tent is getting smaller. The Accord only gets us so far in Idaho. Good thing I'm an engineer at a monopoly/utility.

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