Toyota Tumbles 9% In February; Camry Off 20%

Paul Niedermeyer
by Paul Niedermeyer

Is it good news or bad news? After January’s 16% drop, February’s 9% slide could be evidence that the worst is behind Toyota’s fall from sales grace. It certainly seems that the models most connected to the recalls and bad news are being hit the hardest, with the flagship Camry down a nasty 20%. Just to show how the tide has changed, Camry outsold the Fusion by exactly 93 units. The Avalon was off 65%, suggesting that the gray panthers are avoiding its UA issues; let’s just hope they’re not buying Town Cars instead. The newly revised Lexus ES 350, also a UA posterchild, was off a fairly mild 9%.

Overall, Toyota brand vehicles were hit harder (-11%) than Lexus, which was up 5% in the month. The Lexus GX (+185%) helped keep the division in the positive side of the ledger. Prius managed a tidy 10% gain despite the bad publicity. Corolla was down a modest 6%. The new 4Runner is off to a good start with almost 3k units and up 55%. Full details after the jump:

Paul Niedermeyer
Paul Niedermeyer

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  • Stewart Dean Stewart Dean on Mar 02, 2010

    Hey Paul, you can't just plop a staggering picture like that down and say *nothing* about it! C'mon, *give*!

  • Iamwho2k Iamwho2k on Mar 03, 2010

    I would celebrate except my folks own that UA poster child, the ES350. (I told them to get that Jaguar XF...)

  • MaintenanceCosts I wish more vehicles in our market would be at or under 70" wide. Narrowness makes everything easier in the city.
  • El scotto They should be supping with a very, very long spoon.
  • El scotto [list=1][*]Please make an EV that's not butt-ugly. Not Jaguar gorgeous but Buick handsome will do.[/*][*] For all the golf cart dudes: A Tesla S in Plaid mode will be the fastest ride you'll ever take.[/*][*]We have actual EV owners posting on here. Just calmly stated facts and real world experience. This always seems to bring out those who would argue math.[/*][/list=1]For some people an EV will never do, too far out in the country, taking trips where an EV will need recharged, etc. If you own a home and can charge overnight an EV makes perfect sense. You're refueling while you're sleeping.My condo association is allowing owners to install chargers. You have to pay all of the owners of the parking spaces the new electric service will cross. Suggested fee is 100$ and the one getting a charger pays all the legal and filing fees. I held out for a bottle of 30 year old single malt.Perhaps high end apartments will feature reserved parking spaces with chargers in the future. Until then non home owners are relying on public charge and one of my neighbors is in IT and he charges at work. It's call a perk.I don't see company owned delivery vehicles that are EV's. The USPS and the smiley boxes should be the 1st to do this. Nor are any of our mega car dealerships doing this and but of course advertising this fact.I think a great many of the EV haters haven't came to the self-actualization that no one really cares what you drive. I can respect and appreciate what you drive but if I was pushed to answer, no I really don't care what you drive. Before everyone goes into umbrage over my last sentence, I still like cars. Especially yours.I have heated tiles in my bathroom and my kitchen. The two places you're most likely to be barefoot. An EV may fall into to the one less thing to mess with for many people.Macallan for those who were wondering.
  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
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