Society likes stories about failure. Who knows how many people have bought books about the fall of financial institutions, tech companies, sports teams, organized crime families, and politicians? People interested in the automotive industry are no exception when it comes to stories of failure. Bob Lutz never wastes any time discussing the sales flop that was the Pontiac Aztek. A movie was made about the failure of the Tucker Car Corporation. And society as a whole loves to tell jokes about the Yugo, widely thought of as among the worst cars of recent history.
I visit Sears Point aka Sonoma Raceway a couple times a year as part of my gig as Chief Justice of the 24 Hours of LeMons Supreme Court. That means I do a lot of roaming around the facility, in search of vantage points to shoot photos of the action. Last weekend, while covering the fourth annual Sears Pointless race, I stumbled on a parking area outside a line of race shops just on the other side of the wall near Turn 10. Inside these shops were all manner of high-buck machines, but the get-to-it-someday stuff sitting outside was pretty interesting. (Read More…)
Our European Best and Brightest dropped some knowledge on us, informing TTAC that the Fiat Panda, was not going to be Fiat’s new 5-door vehicle coming to the U.S.
Americans are a forgiving sort, and redemption from sin is just the right gesture away. Well, that applies more to politicians and celebrities than to car companies. It can be a little more challenging to overcome the damage from a poor quality car, especially if you’re the brand new kid on the block. Just ask Yugo; they quickly walked away. As did Peugeot, Alfa, Fiat and countless other imports, even though they had been around for decades. But the Koreans are a tough and determined folk, and when they got their less-than Excellent head handed to them on a platter, they dug in their heels and figured out what it would take to be given a second chance. (Read More…)
Chrysler is considering bringing a Fiat-engineered subcompact sedan from Serbia to North America under the Chrysler brand. The Chrysler brand product plan, unveiled in November, called for a Fiat-derived subcompact sedan to be imported in 2013. The vehicle would be built in Kragujevac, Serbia, where Serbian automaker Zastava Automobili once made the Yugo.
Chrysler? Fiat-engineered subcompact? The Yugo plant? C’mon Automotive News [sub]… April Fools was weeks ago. Besides, this seems too cruelly ironic to even properly be a joke. Remember, these little gags have to come from a place of love…