In the dark days of the recession, as General Motors was frantically attempting to save itself from the abyss, many thought it odd that the automaker’s GMC division was saved while a storied brand like Pontiac met its executioner. As for Saturn and Hummer, well, let’s just say far fewer tears were spilled over those deaths.
Clearly, GM saw long-term profitability in its carless brand — a prediction that has since panned out. From a low point in 2009, GMC sales doubled to 558,697 units by 2015. However, it isn’t the number of vehicles sold that’s the sweet spot for the automaker — it’s the number of GMCs sold in top-end Denali trim.
At GM’s utility brand, luxury versions of non-luxury vehicles are proving increasingly popular. (Read More…)