General Motors is advancing the launch of their next-generation pickups by 9 months, with the next-generation trucks due by 2018.
The 2015 Ford F-150 will get a price bump, but the upgrade fee for an Ecoboost engine won’t be the most substantial part of the hike.
Not that long ago, buying a half-ton pickup with anything other than a V8 engine was looked upon as a sign of mental illness or an inadequate reserve of masculinity. The introduction of the Ford Ecoboost V6, as well as Ram’s gasoline and diesel V6s has shifted the tide more towards smaller cylinder counts, but Ford is projecting a big shift in take rates for the next-generation F-150.
Ford has announced power figures for the 2.7L Ecoboost engine powering the new F-150 – and later on, other Ford models – while also announcing a sub-5,000lb curb weight.
Small and midsize pickup trucks accounted for 10.6% of the new pickups sold in the United States in June 2014 as their collective volume slid 9.3%.
Overall pickup truck sales slid 5.1%. Sales of the core set of six full-size trucks fell 3.5%.
One year ago, in June 2013, this group of non-full-size trucks generated 11.1% of the pickup truck volume.
89% of the pickup trucks sold in the United States in the first half of 2014 were full-size trucks, a segment of the auto market that has risen 4.3% so far this year.
Ford is in a transition phase: readying the new 2015 F-150 while trying to sell the old model as often as possible. This requires knowing just how many F-Series pickups dealers will need in the weeks leading up to the new model’s introduction.
Strong year-over-year growth in America’s full-size pickup sector was powered by all five major players in April 2014.
General Motors added 6398 sales to the April 2013 Silverado/Sierra total. Chrysler sold 5265 more Ram trucks than at this time one year ago. F-Series sales improved by 4357 units. Toyota added 1941 Tundra sales for the most significant percentage increase, a 23.5% jump.
Dodge is set to revive the Power Wagon as a high end heavy-duty truck option for Ram buyers.