In an auto market which somewhat unexpectedly grew 5.5% in August 2014, sales of full-size pickup trucks jumped 8.8%. This increase occurred in spite of 3006 fewer sales from the segment’s best-selling vehicle line, Ford’s F-Series, which is fading slightly as ordering for the new 2015 F-150 begins.
Ram’s truck range was up 33% to more than 40,000 units, the second time in six months that the Chrysler Group/FCA has sold more than 40,000 Ram pickups in a single month. Not since 2003 have this many Ram trucks been sold during the month of August. Year-over-year, Ram’s share of the full-size truck segment grew by more than four percentage points. (Read More…)
These are not normal times for America’s pickup truck market.
The best-selling pickup truck line, Ford’s F-Series, is now entering a transition phase many months after potential customers first witnessed its aluminum-intensive replacement.
Toyota, long a minor player in the full-size category, refreshed its Tundra and continues to achieve notable sales increases, though with gradually less impressive growth figures.
GM’s twins last combined to outsell the Ford F-Series in 2009. They should still seem fresh, but to many the redesign wasn’t, in visual terms, sufficiently differentiated from the GMT900 models. Through the first seven months of 2014, the Chevrolet Silverado and GMC Sierra trail the Ford F-Series by 35,610 units. (Read More…)
Our industry source who reported that Nissan would use an old version of the Frontier has reported back to us with some bittersweet news.
General Motors is advancing the launch of their next-generation pickups by 9 months, with the next-generation trucks due by 2018.
The 2015 Ford F-150 will get a price bump, but the upgrade fee for an Ecoboost engine won’t be the most substantial part of the hike.
Not that long ago, buying a half-ton pickup with anything other than a V8 engine was looked upon as a sign of mental illness or an inadequate reserve of masculinity. The introduction of the Ford Ecoboost V6, as well as Ram’s gasoline and diesel V6s has shifted the tide more towards smaller cylinder counts, but Ford is projecting a big shift in take rates for the next-generation F-150.
Ford has announced power figures for the 2.7L Ecoboost engine powering the new F-150 – and later on, other Ford models – while also announcing a sub-5,000lb curb weight.
Small and midsize pickup trucks accounted for 10.6% of the new pickups sold in the United States in June 2014 as their collective volume slid 9.3%.
Overall pickup truck sales slid 5.1%. Sales of the core set of six full-size trucks fell 3.5%.
One year ago, in June 2013, this group of non-full-size trucks generated 11.1% of the pickup truck volume.