Tag: Trucks

By on January 20, 2017

2017 Toyota Tacoma TRD Off-Road

If you want a new midsize truck, you have four-and-a-half options. The geriatric but delightfully trucky Nissan Frontier, the recently reintroduced unibody Ridgeline, the insipid GM Colorado/Canyon twins, or the relatively fresh Toyota Tacoma. Each of these trucks has something to recommend it, but the midsize segment is not the dynamic space it once was. There are more station wagons available to American consumers today than mid-size pickups.

Amid the thin field of competition, the Toyota Tacoma is the undisputed sales leader. In 2016 it outsold its next closest rival by 46,000 units on its way to a 43 percent market share. And despite the lack of choice, consumers acquired 25 percent more midsize trucks in 2016 than they did in 2015. Thankfully, growth ensures that this highly visible yet under-served corner of the market will soon offer a selection more like Amazon than a Soviet-era grocery store. The Ford Ranger returns to the market in about two years, along with the much-anticipated Wrangler pickup. Nissan will soon update the prehistoric Frontier. And both Volkswagen and Mercedes are contemplating midsize entries.

Sales are robust for Toyota’s mid-sizer, but is it ready for tomorrow’s competition? (Read More…)

By on January 16, 2017

gmmansteptitle

General Motors loves to poke at its competitors, especially when it comes to trucks. We’re all familiar with its recent barrage of ads attacking Ford for using aluminum in the F-150’s bed, but another ad from 2009 may be coming back to bite them.

The ad in question made fun of a new feature that extended a step and handle from the tailgate of the F-150. Chevrolet didn’t have anything similar at the time, so it decided instead to make an ad mocking the step and making it seem like a feature for unmanly weaklings. Chevy resurrected a similar feature in the bumpers of some trucks a few years later, though a recent set of patents shows the automaker is almost replicating the step they ridiculed eight years ago. (Read More…)

By on January 13, 2017

2017 Nissan Titan Platinum Reserve - Image: © Timothy Cain/The Truth About Cas

To beat the establishment at the establishment’s game, one needs either to employ a high degree of anti-establishmentarianism or prove to be obviously superior than the establishment.

Recognizing that the establishment is entrenched, with six Detroit brand pickup truck nameplates earning better than four out of every five pickup truck sales in America, two pickup trucks launched in 2016 with markedly different approaches.

Honda, quite evidently, does not believe the world’s eighth-largest automaker can endure a head-on collision with the Ford F-150, Ram 1500, Chevrolet Silverado, and GMC Sierra. The Ridgeline is still a unibody pickup with a V6 engine, a 5,000-pound towing capacity, and a trunk under the bed. Put Honda down in the anti-establishment column.

Nissan, however, clearly wants to be part of the establishment. The second-generation Nissan Titan approaches Detroit’s pickups with ostentatious design, a rumbling V8, full-size dimensions, and a new chrome-laden top-trim level. But remember, Nissan can’t merely match the best trucks — the Titan must demonstrate indisputable superiority. (Read More…)

By on January 11, 2017

Ford Everest Front 3/4, Image: Ford

Update: TTAC has received information refuting the claims below. You can read the update here.

While Ford finally confirmed the return of the Ford Ranger and Bronco at the North American International Auto Show earlier this week, the automaker remains stingy with details on the reborn models.

Ford aficionados — and Bronco lovers especially — want to know if the resurrected nameplates will offer the same magic as their dear, departed forebears. Perhaps eager to quench the public’s thirst for information, a shadowy Ford employee posted juicy — and potentially disappointing — details during a Reddit AMA. (Read More…)

By on January 8, 2017

2018 ford f-150

Being on top doesn’t mean a company can take its customer base for granted. Not satisfied with basking in the goodwill generated by the F-150’s best-selling status, Ford Motor Company has unveiled a refreshed 2018 model and a host of new hardware upgrades.

While the upcoming F-150 sports an evolutionary facelift, it’s what’s under the hood that stands to tempt a new range of buyers. (Read More…)

By on January 7, 2017

RAM 1500 Rebel Black

The factory optioned “murdering-out” of cars and trucks is all the rage right now. It seems like every model has some variant where the OEM has replaced all of the shiny bits for black plastic for a meaner disposition. Everything from Porsche’s Carrara to Chevrolet’s Silverado has a dark edition with a midnight monicker. Even Mercedes-Benz is providing a blacked-out version of the S-Class for this year’s North American International Auto Show.

Ram will also bringing something tall, dark, and handsome to Detroit with its new Rebel 1500 Black.

While the Rebel is already an aggressive looking off-road truck with an abundance of darkened trim, Ram has given it an extra dash of visual menace with this inky special edition.  (Read More…)

By on December 12, 2016

2016 Ram 2500 Heavy Duty Laramie Limited

Another week, another pushed-back launch date for a next-generation Fiat Chrysler Automobiles product.

Last week, supplier sources claimed the range-topping Jeep Grand Wagoneer SUV was on hold, but this morning brings news of a delay for the next-generation Ram Heavy Duty truck line. (Read More…)

By on November 23, 2016

2017 Ram 1500 Outdoorsman Crew Cab 4x4 EcoDiesel

Fearing a backlash from die-hard Ram loyalists, Fiat Chrysler Automobiles executives seem hesitant to move the next-generation 1500 pickup away from the styling that’s made it a bright sales light in the FCA portfolio.

Still, as much as they’d like to avoid it, many say the time has come to drop Ram’s most signature design element — the crosshair grille. (Read More…)

By on November 16, 2016

Mercedes-Benz Concept X-CLASS

Mercedes-Benz has decided against bringing its X-Class pickup to the U.S. market next year. However, this doesn’t mean we won’t eventually see the luxury truck hauling grand pianos and crystal chandeliers down American highways.

(Read More…)

By on November 15, 2016

2017 Chevrolet Colorado ZR2

Fans of trim packages from the ‘90s take note: Chevy is reintroducing its ZR2 package, this time for their mid-sized Colorado pickup.

Chevrolet revealed a Colorado ZR2 concept two years ago at the L.A. Auto Show and the rumour mill has been awash with recent reports of a reprise. Now, Chevy has officially announced its butch off-road variant … this time with a diesel.

(Read More…)

By on November 11, 2016

2015-chevrolet-suburban-ltz-photo-576439-s-1280x782

The post-recession era was an interesting one. As automakers struggled to cram every last piece of fuel-saving technology into their vehicles, gas prices shot up and grimly stayed put. Engine displacements small enough to inspire locker room bullying were suddenly the mainstream.

Naturally, both corporate average fuel economy (CAFE) and sales-weighted fuel economy shot up like U.S. jobs numbers.

America’s rapidly growing lust for light trucks, crossovers and SUVs has been well documented, but until now, the trend has only served to flatline the average gas mileage of the country’s new vehicles. Well, the trend could only go so far before reaching a tipping point. (Read More…)

By on November 10, 2016

RAM POWER WAGON

If you are looking for a budget pickup to haul around the occasional armoire or stack of plywood, look no further than the Nissan Frontier. However, if you want the biggest and meanest off-road hauler America has to offer, you’re going to have to fork over some extra dough.

Dodge has announced pricing for the 2017 Ram Power Wagon and informed us that automotive savagery isn’t gratis.

(Read More…)

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