How Can You Have Two Flagships? Lexus Explains

Last week, Lexus division general manager let slip that his company was thinking that it needed a paragon as the luxury division for Toyota.

“We need a flagship. It doesn’t have to be a sedan,” Jeff Bracken, Lexus division general manager, told Reuters.

What about the LS!? Is that chopped liver now? Oh, right.

“In addition to the LS (a large sedan), there could be another flagship in our lineup,” Bracken said. “We’ll define what it is in January.”

Sheesh.

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  • EBFlex The way things look in the next 5-10 years no. There are no breakthroughs in battery technology coming, the charging infrastructure is essentially nonexistent, and the price of entry is still way too high.As soon as an EV can meet the bar set by ICE in range, refueling times, and price it will take off.
  • Jalop1991 Way to bury the lead. "Toyota to offer two EVs in the states"!
  • Jalop1991 I'm sorry, Dave. I'm afraid I can't do that.
  • Jalop1991 We need a game of track/lease/used/new.
  • Ravenuer This....by far, my most favorite Cadillac, ever.