How Can You Have Two Flagships? Lexus Explains

Aaron Cole
by Aaron Cole

Last week, Lexus division general manager let slip that his company was thinking that it needed a paragon as the luxury division for Toyota.

“We need a flagship. It doesn’t have to be a sedan,” Jeff Bracken, Lexus division general manager, told Reuters.

What about the LS!? Is that chopped liver now? Oh, right.

“In addition to the LS (a large sedan), there could be another flagship in our lineup,” Bracken said. “We’ll define what it is in January.”

Sheesh.

The “flagship” should be something that resembles the LF-LC concept, a gigantic coupe in the vein of the Mercedes S63 Coupe, hopefully with V-8 motivation (or perhaps the LF-A’s V-10 sometime?) and rear-wheel drive.

According to Automotive News, Lexus trademarked the names “LC 500” and “LC 500h” last year in preparation for the coupe, which could arrive as soon as 2017.

Which begs the question: How do you have two flagships? Isn’t that like two best friends? Or two favorite flavors of ice cream?

Apparently you can have two flagships when you revise your previous statement.

Perhaps old Rice football coach Jess Neely put it best when he said: “If you have two quarterbacks, you don’t have any.”

Aaron Cole
Aaron Cole

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  • Lorenzo Yes, they can recover from the Ghosn-led corporate types who cheapened vehicles in the worst ways, including quality control. In the early to mid-1990s Nissan had efficient engines, and reliable drivetrains in well-assembled, fairly durable vehicles. They can do it again, but the Japanese government will have to help Nissan extricate itself from the "Alliance". It's too bad Japan didn't have a George Washington to warn about entangling alliances!
  • Slavuta Nissan + profitability = cheap crap
  • ToolGuy Why would they change the grille?
  • Oberkanone Nissan proved it can skillfully put new frosting on an old cake with Frontier and Z. Yet, Nissan dealers are so broken they are not good at selling the Frontier. Z production is so minimal I've yet to see one. Could Nissan boost sales? Sure. I've heard Nissan plans to regain share at the low end of the market. Kicks, Versa and lower priced trims of their mainstream SUV's. I just don't see dealerships being motivated to support this effort. Nissan is just about as exciting and compelling as a CVT.
  • ToolGuy Anyone who knows, is this the (preliminary) work of the Ford Skunk Works?
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