While most car companies try to persuade broad swatches of people to buy their cars, Lotus is trying a new/old approach in promoting their new Evora 400 model, telling some folks that maybe Lotus’ fastest model is just not for them. (Read More…)
TTAC Commentator John R writes:
Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream SCAM to me.
Maybe it’s because they look like throw backs to GeoCities…
Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.