Tag: promotion

By on March 28, 2015


While most car companies try to persuade broad swatches of people to buy their cars, Lotus is trying a new/old approach in promoting their new Evora 400 model, telling some folks that maybe Lotus’ fastest model is just not for them. (Read More…)

By on February 9, 2015



Charge me…pull my finger? (photo courtesy: OP)

TTAC Commentator John R writes:

Hey Sajeev,

Hope this finds you well. I wanted to get your opinion on car sponsorships…if they still exist. I see a bunch of websites all over claiming to get a person’s car repaired or modded up on someone else’s dime. I look at these sites and they scream SCAM to me.

Maybe it’s because they look like throw backs to GeoCities…

(Read More…)

By on December 22, 2013

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Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.

(Read More…)

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