Last week we ran a post of mine about the Jam Handy Organization, a motion picture studio located in the Detroit area that created many of General Motors’ promotional films for decades. A couple of the readers liked my idea of posting some more of those vintage films as a recurring feature here on TTAC. Jam Handy, though, wasn’t the only person who recognized the potential of using motion pictures to promote the sale of automobiles.
Ford had its own Ford Motion Picture Laboratories, but there was another “indie” in Detroit, so to speak, besides the Handy company and that was Wilding Picture Productions. Based in Chicago, Wilding operated a Detroit office, from where they produced films like Trail of the Rocket. It features Lucille and Johnny, a couple of singers whose television show is sponsored by Oldsmobile, who offers them a V.I.P. tour of Oldsmobile factory in Lansing. Like many of the Handy produced films, this was intended for theatrical release, so it had to be entertaining, hence a rather lame science fiction subplot involving a possible Martian spy at loose in the factory (though the little bit of social commentary on how Earthling behavior would negatively influence Martian society starting at ~6:00 is pretty humorous, comic books, be-bop music and television commercials!).