Tag: Outlander

By on March 4, 2010

Mitsubishi’s ASX represents the brand’s move towards on-road crossovers, a move inspired by research showing that buyers of its Outlander big brother cross-shopped D-segment sedans rather than midsized SUV/CUVs. The C-segment ASX will be called the RVR in Japan and the Outlander Sport in the US market. And though the ASX’s front-end is allegedly inspired by the Mitsubishi Heavy Industry F2 fighter, it looks remarkably similar to BMW’s recently-launched C-segment crossover, the X1. Which kind of makes sense, considering the F2 is actually just a modified F-16. Imitation is the most commercially viable form of flattery.

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