BMW took a break from the arduous job of creating new variations of its Mini, and went to a party. Even that was strictly business, Mini was the official partner of the Grammy after party at the Chateau Marmont, a hotel famous for its dead celebrities. (Read More…)
I thought the Mini Paceman was an extraordinarily stupid idea until I saw it on the show floor. The execution is much better than the bloated Countryman. This one has the John Cooper Works engine, which means you’ll get charged an exorbitant amount for 208 horsepower, giant wheels, awful ride quality and $2 worth of badges. But it does have all-wheel drive. Think of it as a cut-rate Evoque. That still costs a lot.
It’s a new tradition at the storied Mini brand: Each car show gets its own dedicated Mini. Swatch tried it with the Swatch car, but could not pull it off. Now, BMW’s Mini is doing it with great success: At the inside, the same movement. At the outside, ever changing designs. Collect all colors!. Of course, Mini won’t break tradition at the Detroit Auto Show, and it will bring you: The John Cooper Works Paceman.
The long rumored move to build MINI vehicles at Mitsubishi’s Dutch plant has finally come to pass. Starting in the second half of 2014, MINI vehicles will be built at the former home of the Mitsubishi Charisma and Volvo S40.
BMW will enter marketing history by bringing McDonalds to the automotive industry. Just like McD took one food platform as the basis of a panoply of products (Hamburger, Cheeseburger, Double Cheseburger, McDouble, Daily Double) BMW’s MINI perfects the art and science of mass customization. The latest iteration: The long awaited Mini Paceman, debuting for North America at the Los Angeles Auto Show. (Read More…)
The 2012 Los Angeles Auto Show is upon us, and as usual, TTAC will have photographers in the field, complete with live shots of all the new debuts, while we provide anger-tinged appraisals of all the new debuts. Press days don’t start for another couple of days, but we’ve got a rundown of what to expect after the jump.
An experiment conducted in London shows that the new MINI is the world’s strongest babe-magnet. This 2012 MINI attracted 28 very skinny and flexible ladies. (Read More…)
What percentage of new cars sold this year in the United States have European badges?
TTAC Commentator Horseflesh writes:
Hey Sajeev and Steve,
Winter is coming. Like any true Seattle suburbanite, I dread the debut of the white stuff. We’re so scared of snow up here that the local insurance company even aired commercials teasing us about it. (Read More…)
Utility vehicles with seating for four don’t do much to endear themselves with buyers who may actually carry people as well as cargo.
Are you a short seller who is on the hunt for companies that are worse off than European carmakers? Look for parts makers that are also in the contract manufacturing business. OEMs may lose sales, but contract manufacturers lose whole contracts when manufacture is brought in-house by OEMs. Magna is likely to lose the contract with BMW to build the next generation of Mini cars, says Reuters. (Read More…)
Yes, dear readers, I am happy to announce the Ed Niedermeyer has returned to automotive journalism. Sort of. And not for TTAC. Ed’s essay on the Subaru Outback and the Mini Countryman is perfectly timed for reading over your Friday lunch. Check it out over at Curbside Classic and curse our fearless Editor Emeritus for installing a snot-nosed neophyte like myself into such a hallowed vocation.
Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.
MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.
Evo magazine has got their hands on the latest variant from MINI – the three-door Paceman. Yes, it’s a Countryman SUV with three doors.