Nowadays, the only way to make cars profitably is to take advantage of economies of scale; and nobody is better at maximizing the “one sausage, many lengths” method of automobile production than Mini. Forget talk of “brand values” and “heritage” – we’re in a different era now.
MINI is the most unlikely successful new brand in America. Why? Because the brand’s “tiny transportation” ethos is at odds with America’s “bigger is better” mantra. Of course, these contradictory philosophies explain why the modern MINI is nowhere near as mini as Minis used to be. Still with me? Hang on to your hats because the German owners of the iconic British brand have decided American domination hinges on making the biggest MINI yet. Enter the MINI Countryman. Or as I like to call it, the MINI Maxi.
Evo magazine has got their hands on the latest variant from MINI – the three-door Paceman. Yes, it’s a Countryman SUV with three doors.
Before 2011, if you were looking for a hot hatch but wanted something MINIer than a Cooper, your options were limited to the less than smart Smart BRABUS. With fuel costs on the rise and fuel economy targets looming, MINI and Fiat are hoping to tempt “sporty” shoppers into something smaller and more practical. This week we have the MINI answer to the question: why doesn’t MINI make a heavier John Cooper Works (JCW) without back seats? We kid, we kid. But in all seriousness, why would you buy the MINI Coupé instead of the four-seater JCW Cooper, JCW Roadster or even the sexy Italian we tested last week? (Read More…)
I currently drive a 2005 MINI Cooper S convertible. I’ve been swapping winter/summer tires for the past few years but I was thinking that this year I might get a beater car for the harsher weather months. The combination of FWD and wear and tear on the fabric roof are my main reasons for these considerations.
I live in NJ, so most of my driving is on the highway but as part of my job as a systems admin in a datacenter, I’m occasionally called into work at times when even the highways haven’t been plowed.
Do you think it’s possible to find a cheap (around $1000), preferably AWD car that would work well for winters in the northeast? Craigslist searches so far have turned up a handful of Subarus, Volvos, and Audis Quattro.
Sometime toward the end of my high school years, “fast fashion” shops like Zara and H&M set up shop in at the local malls, and became the place to shop. The clothing there wasn’t any better than the Gap or the Ralph Lauren remainders at Marshall’s, but if you paid for your own clothes, you would have been silly to shop anywhere else.
Shopping at those stores went beyond mere fashion considerations. If you spilled beer all over your shirt at a party, it wasn’t even worth sending it to the dry cleaners. Just throw it in the washing machine and hope it comes out. If that fails, pay $9.99 for another one. Eventually, people got wise to the fact that after three washes, the clothes tended to fall apart, but we willingly ignored the cheapness because we could look cool on a tight budget. Which is exactly why the Fiat 500 exists.
Reuters is reporting that BMW is discussing a possible arrangement with the soon-to-be dormant NedCar plant that once built the Volvo S40 and various Mitsubishi cars.
Has Mini’s over-propagation of vehicles gotten so bad that we’re actually cheering when a new special isn’t a silly two-seater or pseudo-crossover? The Mini John Cooper Works GP may be overpriced, but at least it’s got its heart in the right place.
Here’s a quick example of Gen Y marketing done right, but this isn’t so much to do with the product.
It hasn’t gotten nearly as much attention as the handful of early production Tata Nanos that caught fire, or the Ferrari 458 recall, also for fire safety issues, or the newly expanded investigation into Jeep Wranglers burning, and certainly not nearly the attention given the near non-event with that one crash tested Chevy Volt, but BMW appears to have a corporate wide fire problem with turbocharged models that has now resulted in recalls of BMW, MINI and Rolls-Royce vehicles. (Read More…)
We have at least two dandies on staff who make Beau Brummel look like Christian Audiger, what with their Zegna blazers and tailored shirts and handmade shoes and watches that aren’t also calculators. In the ordinary course of things, I leave it in their capable, well-manicured hands to wax eloquent on the concept of style.
As far as I’m concerned, clothes are just something which keep me from
(b) being arrested.
However, even with such a clear disclaimer to my limited scope where fashion is concerned, I feel it necessary to point out at least one simple rule: if you walk around all day wearing a baseball hat turned around backwards, you’ll look like an idiot. Or Fred Durst.
Wait, that’s redundant. (Read More…)
A decade ago, MINI launched in the United States, at a time when gas was cheap and small cars were decidedly not in vogue. The original Cooper has given birth to the Clubman, Countryman, Coupe and Roadster, in a brilliant display of making many lengths of sausage from one pile of meat.
Canadians already bought the Honda Civic in droves, so it would make sense that another unloved car, the Fiat 500, would do well in a country that favors smaller, more European vehicles, right? Sort of.
My two weeks in Europe has drawn to a close, and I’m back at my familiar desk, in front of my familiar computer, catching up on all the automotive happenings I missed, contemplating my transition out of TTAC’s day-to-day leadership, and reflecting on all I saw over my whirlwind two weeks. And though you haven’t heard from me much in the last two weeks, rest assured that I have not forgotten TTAC, nor have I missed any opportunities to accumulate impressions from the automotive landscape of modern Europe.