With one of the most detailed monthly sales reports of any auto brand competing in the United States, Mini revealed their March 2015 sales in a breakdown that included door counts.
Not since Volvo’s monthly report divvied up the V60’s sales by regular and Cross Country variants has a numbers addict been so pleased.
Excluding the 540 leftover niche versions of the second-gen BMW Mini – Convertible, Roadster, Clubman, and Coupe – and 1654 sales of the high-riding Countryman and Paceman, Mini’s core Hardtop model was up 429% to 3635 units in March 2015; up 319% to 8224 units in the first-quarter of 2015. (Read More…)
In our first installment, we focused on Daimler, Mazda, and the Volkswagen Group. Today, we’ll focus on BMW/Mini, Subaru, and Hyundai/Kia. But first, let me address a couple of the comments about the cars the B&B said I got wrong:
- I stand by my comments about the Golf. One commenter said the Golf was just the “GTI with less power, and less handling ability.” Well, duh. That’s like saying the Focus and Fiesta are the same cars as the FoST and the FiST, but with less power, and less handling ability. The power and the handling ability are what make the GTI special. Granted, the VW dealer network is wretched, so one can excuse the poor sales numbers of the Golf overall, but the Golf is actually outsold by the GTI. I can’t think of another example of a higher-cost, performance variant of a car outselling the base model—even the base Impreza, which I virtually never notice out in the wild, outsells the WRX and STI 2:1.
- I don’t think the C-Class is a bad car at all—I just think it’s fighting an uphill battle against the 3-Series. That being said, I definitely need to get some seat time in the new C-Class, as Mercedes has yet to deliver a press vehicle to my front door. Any readers who have one and would like to have it reviewed, let us know and I’ll get to you.
That being said, I continue to welcome your comments and dissenting opinions. Now, let’s move on.
The UK’s CAR magazine is reporting that the Mini Superleggera roadster, first shown as a concept at last year’s Villa d’Este concours in Italy, has been given the go-ahead for production by BMW management, slated to begin in early 2018. The news isn’t much of a surprise. The concept car was a joint project of BMW and the Touring Superleggera design and coachbuilding firm. When it was introduced, BMW board member Peter Schwarzenbauer, who is in charge of Mini, Rolls-Royce and BMW motorcycles, indicated that the Mini marque, seen by some as carrying brand extension to the point diminishing returns with their proliferation of niche vehicles, would instead be concentrating on a handful of what he called “super heroes” and that the Superleggera had the potential to be one of those models going forward. (Read More…)
Looking for a more distinguished MINI? The MINI Countryman Park Lane might be just what you need.
Mini says increased demand for new three and five-door Mini and foreordained plans are bringing production of the Coupe and Roadster to an end.
Also, it turns out people didn’t want less practical versions of a car that already lacked a certain degree of flexibility.
Surely Mini would have thought twice about cancelling production of the two cars – or at least considered replacing them with new versions off the new Mini platform – had sales been strong. (Read More…)
Been waiting for a MINI that actually lives up to its name? Toyota and BMW are working on such a thing, called the Minor.
Looking for a high-performance MINI? Meet the 2015 John Cooper Works Hardtop.
You haven’t been able to buy a BMW 318is since L.A. Law was on the airwaves, but BMW just introduced the next best thing. A 3-cylinder BMW 2-Series Coupe.
They’ve been certified, although not with the fuel economy figures we first heard. They’re available, although many Mini buyers will want their cars individually tailored. And as a result, U.S. sales of Mini’s core model – the one they call the Hardtop – jumped 64% in October 2014.
All other Mini variants posted fewer sales in October 2014 than in October 2013. In some cases, the declines represented significant losses. (Read More…)
The backwards-cap-wearing MINI Coupe and its Roadster brother are being taken out behind the shed, both going out of production next year.